In this episode, Steve Fretzin and Karin Conroy discuss:

  • How websites have changed from the beginning brochure style to how they work best strategically now.
  • Where lawyers and law firms are missing the boat on website design and strategy. 
  • Being unique and memorable from the first look of your website. 
  • Connecting your message with your design. 


Key Takeaways:

  • Website technology is constantly changing. Whenever you learn it, learn the principles and concepts about marketing and design and evolve with the changes. 
  • Don’t pretend that you know what you’re doing in building your website – work with someone who can strategically help you design your website for what you want it to do.
  • Not everyone uses websites the same way you use a website. 
  • Conversion does not mean the same for every firm. 


“Your calls to action need to be aligned with your positioning.” —  Karin Conroy


Connect with Karin Conroy:  






Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

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