Jenny Goldfarb, aka Mrs. Goldfarb, is the founder of Unreal Deli. She grew up on the Standard American Diet (SAD), and in her early 30s, learned about the plight of animals on factory farms, which led her to adopt a plant-based diet. After much trial and error she became a whiz in the plant-based kitchen and realized the thing she missed most after becoming vegan was premium NY-style deli meat. She sought to recreate a corned beef made from beets, chickpeas, tomatoes and high protein wheat. The recipe became such a hit that it encouraged her to produce her Corn’d Beef Reubens for Delis, Whole Foods, even Shark Tank, where she took on Mark Cuban as primary investor. The company then developed Unreal Roasted Turk’y followed by Unreal Steak Slices. With no experience in the food sector, let alone launching a company, she gave birth to this rapidly expanding business in her tiny kitchen while pregnant with her 3rd child. The Unreal Deli product line can now be found in thousands of restaurant and grocery locations nationwide with more to come.

Photo of Anthony Behar Anthony Behar

Anthony Behar has been working for Major Properties since 2002. He was promoted to Executive Vice President/Partner in 2017. Anthony specializes in marketing commercial and industrial real estate throughout the Downtown and adjacent Los Angeles areas, utilizing his ever-growing client base and professional…

Anthony Behar has been working for Major Properties since 2002. He was promoted to Executive Vice President/Partner in 2017. Anthony specializes in marketing commercial and industrial real estate throughout the Downtown and adjacent Los Angeles areas, utilizing his ever-growing client base and professional experience to locate quality tenants and buyers for his exclusive listings.

Social Links:

linkedin.com/in/anthonysbehar

twitter  @ASBehar

Facebook:  @Asbehar – Commercial Real Estate

Podcast:  Behar On The Block

Instagram:  @anthonysbehar