Kim Stapleton: Business Development Best Practices

November 25, 2021

In this episode, Steve Fretzin and Kim Stapleton discuss:

Kim’s professional role as a business development executive at a law firm and how that impacts the firm.
Being prepared for all sales and marketing conversations, as well as networking events (no matter the size).
Best practices in business development.
Utilizing your second degree connections.

Key Takeaways:

Show up in someone’s inbox. Even though you may have met, being top of mind at the right time.
Invite those you want to connect with to many different things. Something may be appealing that may not have originally been obvious.
Verbalize your desire to work with someone during networking meetings.
LinkedIn is one of the best marketing tools that you have in your arsenal – use it.

“I can pair up the right people with the right individuals, because it comes down to a relationship…Sales is different than marketing. Marketing is to the masses, but mine is…the relationship.” — Kim Stapleton

Connect with Kim Stapleton:

Website: https://www.icemiller.com/

Email: kim.stapleton@icemiller.com

Phone: 312-726-8106

LinkedIn: https://www.linkedin.com/in/kimstapletonbusdev/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!