I have written before about the importance of understanding the difference between idiosyncratic risk and systemic risk. In today’s newsletter, I expand these two types of risk to a lens that looks at business problems. Then I discuss how this lens interacts with the concept of price elasticity. Why? I show how this understanding can help your business face the challenges presented by Covid, supply chain disruptions, labor shortages, general price inflation, and more, particularly with respect to product pricing. Read more…

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