In this episode, Steve Fretzin and Jeremy Streten discuss:

  • The business lifecycle of every business. 
  • Building relationships with your clients. 
  • Thinking about what is in it for the other person. 
  • Multiway wins with cross marketing. 

 

Key Takeaways:

  • It is cheaper to get work from existing clients than from new clients. 
  • Even if it is not your area, you can serve your clients by building networks of trusted professionals to whom you can refer your clients with confidence. 
  • Cross marketing, especially at a full-service firm, is a way to best serve your clients, your firm, and to best serve your origination. 
  • Be the person that others can talk about their business to. 

 

“Look for those opportunities, and try out these different approaches. Different approaches will work with different clients; test it out, and you’ll find you’ll get a good return.” —  Jeremy Streten

 

Connect with Jeremy Streten:  

Website: https://businesslegallifecycle.com/

Show: https://businesslegallifecycle.com/podcast/

LinkedIn: https://www.linkedin.com/in/jeremystreten/

Twitter: https://twitter.com/jeremystreten

Book: https://businesslegallifecycle.com/book/

Go Here for a Special Offer for Be That Lawyer Listeners: https://businesslegallifecycle.com/bethatlawyer/

 

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

The post Jeremy Streten: Relationship Building and Cross Marketing appeared first on FRETZIN, INC..