BE THAT LAWYER LIVE Coaches Corner Part 1

January 26, 2023

In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:

Time management and business development.
Finding focus when you’re having a hard time focusing.
Getting in front of the decision-makers.
Knowing when to hire an associate.

Key Takeaways:

Get a bigger impact out of everything you do in marketing. All aspects of what you do should be working in tandem to give you more content with less time.
Make your to-do list the night before and mark your must-do tasks in order of what should be done. The next morning, start at the top and don’t stop until it’s done.
You must understand who your targets are. Who are the right strategic partners for you? Who is your ideal client? Who are you trying to connect with and why?
By bringing somebody into your firm, you are increasing your income threshold, not just spending money on them.

“When you’re doing your marketing and business development, try and do things that complement each other. They shouldn’t be silos – they should all be working cohesively.” — Gary Johnson

Thank you to our Sponsors!

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Episode References: