In this episode, Steve Fretzin and JD Gershbein discuss:

  • The evolution of LinkedIn and why it is prevalent and important. 
  • Being findable on LinkedIn. 
  • How LinkedIn supports the practice of law. 
  • Building an outcome-directed LinkedIn profile. 


Key Takeaways:

  • You need to have an identity in the business universe. LinkedIn allows you to stand out and have a clear identity for others. 
  • Your profile page can be one of your greatest assets in business. 
  • There are many ways you can get started on LinkedIn that won’t take hours each week but will allow you to get out educational content that is relevant and valuable. 
  • If your profile is not set up correctly, it will lead to lost opportunities. Attend to it, do a content audit of your page, and make sure that your unique value is articulated. 


“LinkedIn has arrived at a point where we are reliant on it. We are dependent on it. Not just for information or to keep a sense of connectedness with people, but to really show who we are to peers, to clients, to colleagues, and to those who would refer or introduce us.” —  JD Gershbein


Thank you to our Sponsors!

Legalese Marketing:


Practice Panther:


Episode References: 

Book: Think & Grow Rich by Napoleon Hill:


Connect with JD Gershbein:  








Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.



Book: Legal Business Development Isn’t Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911



Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

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