Are you tired of cold calls and expensive marketing campaigns that yield low conversion rates for your business?

It’s frustrating when traditional sales and marketing methods don’t deliver the results you need. But what if there’s a proven, cost-effective solution to boost your business’s profitability?

Discover the power of referrals with Joanne Black and Marcia Riner in this podcast. Learn how to build trust-based relationships, ask for referrals effectively, and enjoy conversion rates of up to 70% or more. Don’t miss out on this game-changing strategy for business growth. Listen or watch the podcast now!

Unlocking the Power of Referrals In this podcast, Joanne Black and Marcia Riner discuss the significance of referrals as a powerful tool for business growth. They explore various aspects of referrals, emphasizing specific strategies and insights to make the most of this invaluable resource.

Here are the key takeaways:

1. The Referral Process: Joanne Black emphasizes the importance of building relationships and engaging in meaningful conversations with clients, ultimately leading to referrals. She highlights that referrals are based on trust and personal connections.

2. Asking for Referrals: The podcast underscores the need to ask for referrals confidently and offers practical advice on how to do it effectively. Joanne advises on the art of asking for referrals by framing questions in a way that fosters meaningful introductions.

3. Client Relationship Building: Joanne and Marcia discuss the significance of nurturing client relationships beyond the transaction. They emphasize that referrals stem from strong, trust-based relationships and suggest strategies to maintain client connections.

4. Specific Referral Requests: Being specific about the type of client or contact you’re seeking when asking for referrals is crucial. Joanne recommends providing clear and detailed information about the kind of person you’re looking for, making it easier for others to make introductions.

5. Reputation Matters: Your reputation is on the line when you ask for referrals, so it’s essential to be precise in your requests. People are more likely to make introductions when they know exactly who you’re looking for.

6. High Conversion Rate: The podcast highlights the remarkable conversion rate of referrals compared to other lead generation methods, with referrals having the potential to convert as high as 70% or even 90%.

7. Acknowledging Referrals: Joanne stresses the importance of promptly acknowledging referrals and suggests sending handwritten thank-you notes to express appreciation. Charitable donations in the name of the referrer are also recommended as a gesture of gratitude.

8. No Cost to Referrals: Referrals are a cost-effective way to grow a business, with no direct financial cost associated with them.

9. Staying Informed: Joanne invites listeners to visit her website,, to access valuable insights on referrals, take the referral IQ quiz, and sign up for her newsletter. In summary, this podcast provides valuable insights into building strong referral relationships, asking for referrals effectively, and leveraging referrals as a potent business growth strategy. Specificity, gratitude, and trust are at the core of successful referral generation


Want a 45% boost to your net profit?.Join Marcia’s new training the “30-day Profit Booster”. Just by following a simple 3-step method that doesn’t require chasing more customers. This quick & easy profit boosting strategy can be done without spending more on marketing, hiring additional staff, or working longer hours. Go check out  for this free training and valuable information Please subscribe & ring the bell for reminders about next week’s show .


About Marcia: She is a business growth strategist helps business owners to double and triple their revenue, profit and the value of their company. In fact, she is able to show prospective clients a clear pathway to profit and an impactful ROI to working with here before hiring her firm. Through her proven Profit Booster™️ strategies, she gets results. Marcia is the CEO of Infinite Profit Consulting and can be found at

Curious or have question. Text her at 949-229-2112. ♾️

Photo of Marcia Riner Marcia Riner

Marcia Riner is the CEO of Trajectory Consulting LLC, speaker, author, podcast host and a powerful visionary.  She has been building wealth for businesses for years by focusing on the business as an asset and the power growing revenue. She comes from a…

Marcia Riner is the CEO of Trajectory Consulting LLC, speaker, author, podcast host and a powerful visionary.  She has been building wealth for businesses for years by focusing on the business as an asset and the power growing revenue. She comes from a family of business owners that had mistakenly lost value by not positioning themselves for an eventual sale.  Marcia brings years of business and financial experience with an outside the box style creativity to her clients that has exponentially grown their firms and positioned them for a maximum exit on their terms.