The 2024 Earth Day theme, Planet vs. Plastics, brings to mind the Real vs. Fake, Authentic vs. Talking Points communications environment of today. Communication affords connection, but only if the words are true.  Connection does not necessitate agreement, but rather understanding.

An open mindset offers the ability to agree to disagree and the opportunity for growth.

Algorithms that feed more of the same, and environments that encourage this “sameness,” can lead to stagnation. Closed mindsets stifle growth.

Might we save the planet by educating, communicating, and ultimately growing, appreciating the complexities?

Communication affords connection.

Rhonda Overby

Photo of Rhonda Overby Rhonda Overby

I am CEO of Camera Ready, a strategic communications company. What you say and HOW determines outcomes. Strategy matters. I align your mission with your audience to achieve your goals across the United States and beyond.

Specialties include media training, crisis, coaching…

I am CEO of Camera Ready, a strategic communications company. What you say and HOW determines outcomes. Strategy matters. I align your mission with your audience to achieve your goals across the United States and beyond.

Specialties include media training, crisis, coaching, marketing, and brand positioning for solo practitioners and entities of all sizes, including the public sector, and Fortune 500s, industry agnostic. It’s a skillset I developed within the ultra-competitive world of live network television and honed within board rooms. When millions can watch in real-time, and/or you have a fiduciary obligation, you appreciate communicating strategically. It’s my honor to enable others to be Camera Ready.