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Are you trying to create a stronger online presence for your family law firm? Setting up a mobile-friendly website, prioritizing search engine optimization, and earning as many positive online reviews as you can are all important steps. You should also make family law marketing a bigger part of your firm’s digital plans.
More specifically, you should take social media marketing for your family law firm more seriously. American Bar Association research suggests that over 80% of law firms use social media as part of online marketing campaigns.
You risk being overshadowed by other local family law firms if you don’t take full advantage of social media.
Not sure how to leverage social media from a marketing perspective? Here are several powerful social media marketing strategies for family law firms that can help.
Choose the Right Social Media Platforms To Join
Although many law firms have social media accounts, they don’t all use the same platforms. Take your time during the social media platform selection process and pick the right websites to join.
ABA data reveals these are the popular social media platforms among law firms:
- LinkedIn: Perfect for connecting with other legal professionals
- Facebook: Ideal for reaching a larger target audience and utilizing targeted ads
- Instagram: Useful for sharing photo- and video-driven content
- TikTok: Beneficial for educating others on confusing legal concepts
You’re welcome to start slow by signing up for accounts with just one or two platforms. But eventually, your goal should be to create accounts on all of them to maximize the impact of social media marketing for your family law firm.
Come Up With an Effective Content Strategy for Social Media
Registering for accounts with multiple social media platforms is essential. But it isn’t enough to simply sign up for them. You also need to employ a strong content strategy to use social media to its full potential.
An easy way to populate your social media feeds when you first set them up is by posting links to content you’ve already created for your website. If your website has a blog, start posting links to recent articles published on it on social media.
By doing this, you can breathe life into your family law firm’s social media presence.
You can also improve the SEO of your website.
But don’t stop there!
You should also create content specifically for social media.
Some great examples include:
- Educational posts that deliver information on family law topics like separation and divorce
- Case studies that show how your firm has helped those dealing with family law issues
- Infographics and videos that break down complicated legal concepts for potential clients
Create Client Engagement With Social Media Posts
The more engaging the content that you post on social media is, the more opportunities you’ll have to connect with those in your community who fit into your target audience. You can foster client engagement by putting up social media posts designed to encourage interaction.
For instance, you may want to try:
- Asking open-ended questions and seeing how people respond to them
- Running contests and giveaways that call for people to “like” social media posts or leave comments on them
- Going “live” on social media platforms for Q&As
Share Positive Online Reviews and Testimonials on Social Media
Has your firm been fortunate enough to collect its fair share of positive online reviews and testimonials from past clients? Don’t let them go to waste by allowing them to live exclusively on some review site or the “Testimonials” page on your website. Implement them into social media marketing for your family law firm, too.
Read through your law firm’s online reviews and testimonials and pick out the ones that really put a smile on your face.
Share them on social media along with your reactions.
Carefully Consider Your Approach to Posting on Social Media
Using social media marketing for family law firms can provide a long list of benefits. But it could also come back to bite you if you make any critical mistakes while posting content.
You must follow the same ethical guidelines when creating content for social media that you do when creating it for your website and other marketing strategies. Research your local ethics rules and abide by them.
Monitor your law firm’s social media success as well by keeping a close eye on metrics like:
- Engagement
- Reach
- Lead generation
Contact Us for Help With Social Media Marketing for Family Law Firms
By optimizing social media marketing for your family law firm, you can take it to the next level. However, maintaining a strong social media presence takes a significant amount of time and energy.
Forward Push Law Firm Marketing is here to help family law firms stuck in this situation. Reach out to us to start learning about the latest content marketing trends.
Frequently Asked Questions
Find answers to commonly asked questions about using social media marketing for family law firms below.
What Is the Leading Social Media Platform for Family Law Firms?
The leading social media platform for family law firms is LinkedIn. It’s an effective platform for lawyers looking to connect with others in the legal industry.
How Often Should My Family Law Firm Post on Social Media?
Your family law firm should post on social media at least several times per week. The social media posts you put up can be as simple as links to blogs on your website or as complex as full-fledged video productions.
Should I Handle Social Media Marketing for a Family Law Firm Myself?
You can handle social media marketing for a family law firm if you have the time and expertise. You can also trust the social media marketing experts from Forward Push Marketing & Advertising to take it over.