77% of HR professionals have reported that it will be really hard to find qualified and good talent in sales and marketing in 2024. This article provides insights on how to transform websites from an online brochure to a powerful force doing digital sales and marketing tasks for your business. Yes, this applies to B2B and B2C! This does not mean you eliminate human talent, it is a call to diversify your talent pool using AI and your website to be an integral part of your sales force.. 24/7.

So you aren’t wasting time, read on if you are in the following sectors specifically B2B:

  1. Manufacturing
  2. Logistics
  3. Trucking
  4. Warehousing
  5. Export

Challenges You Might Be Having:

  1. Your sales teams are demotivated because door-knocking is tough
  2. Budgets for networking have been cut back
  3. Your competition has an aggressive online strategy
  4. Lead generation is tough and both sales commissions and performance reviews are dismal
  5. Marketing teams are frustrated because sales aren’t collaborating with them and vice versa
  6. As a CEO you have to answer to the board or owners as to why things are in the red!

The Power Of An Optimized Website

A website can be transformed into your head of sales and marketing, the digital tool your team can use to:

The Power of An Optimized Website A Guide On How To Get There
Be the tangible evidence and voice about your brand, offer, and point of sale. 1. Easy and superior user exchange and interface
2. Clean and clear navigation
3. Engagement with the user within 3 seconds
4. Ease to ask questions and connect with your team
Door Knock via smartphones, computers, tablets, etc 1. By being visible using SEO strategies and Social Media Marketing
2. Social commerce and advertising by targeting specific demographics and buyers
3. Map out both domestic and international campaigns that work in favor for your business model
Connect with the challenges your prospective client has and present solutions in your favor 1. By being visible using SEO strategies and Social Media Marketing
2. Social commerce and advertising by targeting specific demographics and buyers
3. Map out both domestic and international campaigns that work in favor of your business model
Generate leads for the sales team to nurture and close 1. Ensure contact forms or lead generation forms are easy and working right
2. Sales and marketing teams have to respond within the same day to the leads to capture them

SEO2SalesTM is a proprietary process that embraces transforming websites to be part of your sales and marketing team – it can be the digital Vice President of Sales and Marketing so long as you have human talent, teaching it how to work the internet in your favor.

The Sales Advantage:

  1. Get to your target audience faster
  2. Get leads so your sales teams can close and make their commissions
  3. Reduce costs and time to travel until the lead is serious
  4. Reduce international travel and time
  5. Bypass time zones and have the website work as your sales team 24/7

For more information on how to adapt your organization with a digital sales and marketing team member i.e. your website, connect with our team at Iffel International Inc. HERE

The post A Website Is Part Of Your Sales Force appeared first on Iffel International | A Marketing, SEO & Technology Agency.