You know everything about your company.
You can easily recite your elevator pitch, number of clients, or success stories when you’re trying to win over a prospect.
So, when it comes to writing your website’s “About Page,” it should be easy enough to just put all of that down on paper, right?
Not so much.
An About Page is the hardest page to write on your website.
That’s because your About Page isn’t really about you.
A truly good About Page doesn’t just recite your history or say whatever party lines you have.
A good About Page shows how you help clients and does it using client-in language, just like every other page of your website should.
Some tricks for more convincing About Pages are to:
Put Your History in Reverse
“Back in 1947…”
Yawn.
People come to your website to figure out how you can help them right now—not to read the entire timeline of your business.
Instead of starting 70 years ago, when great-great-grandpa bought his first delivery truck, start in the present.
How have you grown this year? How many employees, locations, etc., do you have now?
This isn’t to say you can’t be proud and display your company’s rich history.
If people need to trudge through a history lesson to get to the information they really want, they won’t stick around.
Let Your Customers Do the Talking
Nothing builds credibility and trust quite like hearing it directly from those you’ve served.
Always share testimonials on your About Page.
Choose quotes that not only praise your work but also highlight specific ways in which you’ve helped clients achieve their goals or solve their problems.
These testimonials can usually replace rambling sections that say “We believe in..” or ones making big claims like “We’re #1 in…”
Display the testimonials to prove it instead.
Boost Your About Page’s Conversions With Our 1-Page Rewrite
Your About Page is the trickiest part of writing your website.
So, it’s understandable if you’re noticing some yawn-inducing copy on your About Page.
Let us take a stab at it.
Send us your About Page or any page of your site for a 1-Page Rewrite.
We’ll transform it with engaging copy that connects with your prospects.