You’ve already done the hard work of writing and publishing your book. Now it’s time to transform it into a powerful business development tool.
Here are some tried-and-true ideas for leveraging your existing book and generating new opportunities within the ProVisors community and beyond.
Create a “Book Bundle” for Fellow ProVisors Members
Package your book with a valuable bonus—like a private consultation or exclusive worksheet—specifically for ProVisors members. This creates a natural conversation starter at meetings while providing unique value to your network.
Turn Chapters into Compelling Presentations
Each chapter of your book likely contains material perfect for a ProVisors group presentation. Create focused 15-minute talks that showcase your expertise while leaving audiences wanting more. Follow up by gifting signed copies to interested members.
Develop a Strategic Gifting Program
Instead of simply handing out your book, create a targeted gifting strategy. When ProVisors members mention potential clients or connections who could benefit from your expertise, offer to send them a personalized copy with a handwritten note.
Host Author-Expert Roundtables
Organize small group discussions around topics from your book. Invite fellow ProVisors members whose expertise complements yours, creating valuable cross-referral opportunities while positioning yourself as a thought leader.
Create a Book-Based Assessment Tool
Develop a simple diagnostic tool based on your book’s core concepts. Use it during initial consultations to help potential clients identify their needs and see the value of working with you more extensively.
Leverage Your Book in Digital Networking
Update your ProVisors profile to highlight specific problems you and your book solve. Share brief excerpts or insights in group discussions, always connecting the content back to practical business applications.
Design a “Key Insights” Workshop
Create a focused session that delivers your book’s most valuable insights in an interactive format. Offer this exclusively to ProVisors members and their clients, creating multiple touch-points for business development.
The key to success is consistency and strategic integration. Don’t just mention your book—use it as a framework for demonstrating your expertise and building meaningful business relationships.
Your expertise, captured in book form, becomes a powerful differentiator in today’s competitive business landscape. Use it wisely, and it will become your most effective tool for generating new business in the coming year.
Ready to transform your expertise into a business-building book? As a ProVisor’s member and author of over 65 books that have generated millions in business opportunities, I help professionals like you create strategic books that work as hard as you do. Let’s discuss how to turn your knowledge into a powerful business asset that attracts high-value clients and speaking engagements. Email me at Honoree@HonoreeCorder.com to schedule a discovery session or request a copy of YOUR BOOK MEANS BUSINESS to learn more about my bespoke book publishing services.
Honorée Corder | Executive Book Producer. Author. Empire Builder.