We address sales and marketing team questions on Artificial Intelligence (AI), fears, worries, and concerns in this article.

How fast is AI changing businesses in the sales and marketing department?

The speed of change is on a scale of days and months, with a significant impact on the following year’s results.

How fast is AI changing businesses?

Daily Changes

 Monthly Changes
Your competitors are moving faster than you can keep up. This includes websites, AI Bots, AI Agents, search everywhere optimization (SEO) strategies, and more. This can be done in weeks also. Buyer behavior patterns changing, with AI-based personalization like ChatGPT, chatbots, and voice search. Not to forget search everywhere optimization.
Your competitors are moving faster than you can keep up. This includes websites, AI Bots, AI Agents, search everywhere optimization (SEO) strategies, and more. This can be done in weeks also. Buyer behavior patterns changing, with AI-based personalization like ChatGPT, chatbots, and voice search. Not to forget search everywhere optimization.

What Business Leaders Have To Do With AI Adoption?

  • Adapt daily/weekly/monthly
  • Get AI talent on your team be it in-house or external AI sales and marketing professionals
  • Get a Fractional CMO who has AI expertise (do not settle on this, they need to show that they have been in the trenches working through issues)

What AI Challenges Do You Have As A Business?

Could it be any of these listed below:

  1. AI is evolving so quickly that you don’t know where to start or which tools will benefit your sales and marketing teams.
  2. Your teams are resistant to adopting AI tools due to fear of losing their jobs or struggling to learn the new technology
  3. Your teams are worried that AI will damage your reputation in the marketplace with your clients especially
  4. There is a disconnect between sales and marketing teams, and the alignment on how to use AI tools collaboratively is causing conflict and dysfunction
  5. Our competitors are grabbing our market share and our marketing team isn’t AI-savvy

How To Select A Fractional CMO or CSO with AI expertise:

A fractional Chief Marketing Officer (CMO) or Chief Sales Officer (CSO) with AI expertise can be a powerful asset in helping your business navigate the complexities of adopting AI in your sales and marketing teams.

Here is your checklist to ensure you pick the right person or team:

Selection Criteria for A Fractional CMO or CSO with AI expertise
Ability to develop a clear AI Strategy in tandem with sales and marketing goals – they have to bring reality checks with data into the mix.
Takes the time to understand your business and teams, and pick optimal AI tools. A business should not become a slave to a system.
Is able to relate to people, build teams and break down barriers or resistance to change.
Understands both camps, Sales and Marketing, so alignments is lead from an empathetic standpoint.
Has the technical knowledge to optimize data for AI platforms like Google or LLM platforms like ChatGPT.
Drive ROI Focused Campaigns and SOPs.
Analytical and is able to apply data using critical thinking, to optimize sales revenue, must know how to read Google Analytics, Bing Analytics, Keyword Planning statistics, and much more.
Has knowledge on how to integrate AI with existing systems within the business.
It is important that the process is staged to be scaled up.
Has a competitive mindset and is able to monitor data and competitor performance to remain competitive on a monthly basis.
Calm and can explain things to team members who aren’t able to get their heads around technology and changes. Calm but strong should tough decisions have to be made.

At Iffel International we can act as Fractional CMOs or CSOs for our clients and have the AI expertise as well. Our team would love to ease the tensions in your business and get you ahead of the competition. Remember change is moving in days, weeks, and months, if you don’t advocate for change, your future as a business is at risk.

Have a confidential and complimentary chat with our CEO, Hema Dey today. We work with law firms, medical practices, manufacturing facilities, exporters to the USA, and more. We have a qualification process to ensure we can help you grow and work with your teams.

The post Are you overwhelmed and afraid of AI? Find out what timelines matter for your business. appeared first on Iffel International | AI Digital Marketing | Search Everywhere Optimization.