Here is a guide on selecting the right Fractional Chief Marketing Officer (CMO) for your law firm.

We often get asked these questions in a selection process for law firms who want to grow. This includes both litigation and transactional law firms. We hope this acts as a guide for you. For any questions please connect with us.

Section 1: General Experience and Strategic Thinking

Can you share some examples of how you have helped law firms or professional services to improve lead quality and increase referrals?

Iffel International has helped several law firms grow and we do this with our process SEO2SalesTM for law firms. We created this case study video to demonstrate the level of growth we created for an estate planning and litigation law firm which started with one office and grew to three. We have since grown a number of law firms from family law, corporate lawyers, personal injury and more….. watch this testimonial video for more insights: HERE

What metrics and results do you use to track performance?

At Iffel International we track a number of Key Performance Indicators (KPIs) for law firms:
a. Leads and the quality of the leads
b. Page rankings on Google, Bing, and Visibility on ChatGPT and Social Media
c. We keep a close eye on the traffic to all channels with analytics, tracking demographics, sources for referrals, the technology used, and much more
d. We also login into law firm software like CLIO to get a pulse on what leads are coming in.

Section 2: Leadership and Collaboration

How do you work with our internal teams? Our attorneys have limited knowledge on marketing and our intake staff are really clueless.

We take a very consultative and educational approach as the digital marketing world changes in days, weeks, and months. We provide both macro and micro data analytics, so no one is blindsided by progress, setbacks, and deadlines using our project management platform, scheduled team meetings, and SOPs that clearly state how things should be done. Our culture brings mentorship but we lead with the end goal in mind which is closed business.

Section 3: AI Knowledge and Application

What AI Tools are you familiar with for law firm marketing, such as lead generation, SEO or content creation?

We are an AI savvy digital marketing agency and for law firms, we work with:
a. Websites – WordPress for SEO, others reviewed on a case by case basis
b. Lead generation – Clio, Hubspot, Copper – any CRM or Excel spreadsheet if need be
c. Content creation – a combination of ideas from AI Bots like ChatGPT, writing is done by one of our team members and SEO optimization is done by our CMO who is tech savvy.

Are you familiar with Predictive Analysis, Automation and Content Optimization?

Yes, our CMOs monitor many different tools to get predictive analysis on buyer behavior, they also review closed retainers and tie in together the winning formulas which includes automating answers where possible and generating content that prospects what to hear, see, and buy into. A lot of data is generated directly from Google’s predictive data analytics programs.

Are you experienced in branding law firms? What makes you different?

We love branding law firms based on how you want the market to perceive your services. We also combine data from our analytical tools to ensure that the search correlates with your brand. We offer a very comprehensive approach to branding law firms that are user (possible client) enriched.

Law firms that want to grow, be it a young start-up or established law firm with challenges in securing quality lead generation, we invite you to give us the opportunity to examine your case. Who knows you might just be ahead of your competition by integrating SEO2SalesTM as part of your organization’s DNA. Call today for a confidential conversation about your goals. We welcome both litigation and transactional law firms, we have grown both!

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