This article breaks it down step-by-step so you can create a press release that is both search-engine-friendly and attention-grabbing for more positive media coverage.

1. Craft a Powerful Headline (Title)

  • Keep it under 70 characters so it doesn’t get cut off in search results.
  • Include a primary keyword naturally in the title.
  • Make it attention-grabbing but still professional.

Examples:

  • 🚀 “Tech Startup Increases Efficiency by 300% with New AI Tool”
  • 💡 “Fitness Brand Launches Revolutionary Home Workout App”
  • 🌍 “Green Energy Company Opens New Solar Farm in California”

SEO Tip: Google gives extra weight to the first 5–7 words, so front-load important keywords.

2. Write a Strong Subheadline

  • This supports the headline and gives more context.
  • Keep it under 120 characters.
  • Add a secondary keyword if possible.

Example:
 “New AI platform helps companies cut costs and improve efficiency by 300%, setting a new industry standard.”

SEO Tip: Subheadlines improve click-through rates by providing more information upfront.

3. Lead Paragraph: Hook Your Reader

  • Open with a compelling statement that answers:
    • WHO is involved?
    • WHAT happened?
    • WHEN did it happen?
    • WHERE did it happen?
    • WHY is it important?
  • Keep it under 50 words — journalists love quick, clear leads.

Example:
 “San Francisco, CA – March 18, 2025 – Tech Innovators Inc. has announced the launch of its groundbreaking AI platform, which has already increased operational efficiency by 300% for early adopters.”

SEO Tip: Include a keyword within the first 100 words — Google gives more weight to early content.

4. Body: Deliver Key Information with a Logical Structure

  • Use the inverted pyramid style — start with the most important info, then expand.
  • Break it into short paragraphs (2–3 sentences max).
  • Include:
    • Supporting data (e.g., statistics, quotes, research)
    • Quotes from key figures (e.g., CEO, customers)
    • Background context
  • Include 2–3 keywords naturally (don’t stuff!).

Example:
 “According to John Smith, CEO of Tech Innovators, ‘Our AI platform is transforming the way businesses handle operational workflows. Early trials have shown a 300% boost in efficiency, helping companies reduce costs while improving output.’

SEO Tip: Internal linking to your site or blog post boosts search visibility.

5. Add a Quote for Credibility

  • Quotes should feel natural — not salesy.
  • Position quotes as expert insights.
  • Add the speaker’s name, title, and company.

Example:
 “Our goal is to help businesses thrive in a competitive environment,” said John Smith, CEO of Tech Innovators. “The early success of our AI tool demonstrates its potential to revolutionize the industry.”

SEO Tip: Journalists often use quotes directly, so well-crafted quotes increase coverage potential.

6. Include a Boilerplate (About Section)

  • Include a short, standardized bio about your company (2–3 sentences).
  • Mention your company’s mission, industry standing, and key achievements.
  • Keep it consistent across all press releases.

Example:
 “About Tech Innovators: Founded in 2010, Tech Innovators Inc. develops AI-driven solutions to streamline business operations. Its clients include Fortune 500 companies and leading tech firms worldwide.”

SEO Tip: Including a link to your homepage boosts your site’s authority.

7. Add a Call to Action (CTA)

  • Tell the reader what to do next:
    • Visit your website
    • Download a resource
    • Contact you for an interview
  • Keep it clear and actionable.

Example:
 “For more information, visit www.techinnovators.com or contact our press team at press@techinnovators.com.”

SEO Tip: Linking to a targeted landing page helps with conversions and search rankings.

8. Contact Information

  • Include the following:
    • Media contact name
    • Email address
    • Phone number (optional)
    • Company website

Example:
 Media Contact: Jane Doe
 PR Manager, Tech Innovators
 Email: press@techinnovators.com
 Phone: (123) 456-7890

SEO Tip: Consistent NAP (Name, Address, Phone) data improves local SEO rankings.

9. Multimedia (Optional but Powerful)

  • Include images (company logo, product shots, team photos).
  • Include videos (product demos, interviews).
  • Add ALT text with descriptive keywords to improve SEO.

SEO Tip: Multimedia increases engagement and improves content ranking in image and video searches.

10. Distribute It Strategically

  • Submit to reputable press release distribution services:
    • PR Newswire
    • Business Wire
    • GlobeNewswire
    • Marketwired
  • Post it on your website’s “News” or “Press” section.
  • Share it on social media and through your email list.

SEO Tip: Distribution on high-authority platforms creates valuable backlinks and increases visibility.

🎯 Press Release Structure Summary

 ✅ Headline – Catchy + keyword-rich
 ✅ Subheadline – Expands on the headline
 ✅ Lead – Answers key questions quickly
 ✅ Body – Data, quotes, and context
 ✅ Quote – Humanize the content
 ✅ Boilerplate – Consistent branding
 ✅ CTA – Clear next step
 ✅ Contact Info – Easy access for journalists
 ✅ Multimedia – Engaging visuals
 ✅ Distribution – Strategic for backlinks and visibility

 

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