Why the TikTok Rule Matters
In a world of noise, attention is currency. Whether you’re in a boardroom or on social media, you have mere seconds to hook your audience.
That’s why we developed the TikTok Rule
at Camera Ready — not to mimic a trend, but to teach executives, founders, and storytellers how to deliver their message with clarity and impact in 60 seconds or less.
HOOK. CORE. CLOSE.
The TikTok Rule
breaks messaging into 3 parts:
- HOOK – Capture attention in the first 5 seconds.
- CORE – Share the core idea or value in 30 seconds.
- CLOSE – Invite action clearly in under 15 seconds.
Example: The Drawn-Out Pitch (What Not to Do)
“Well, thank you for having me. I’ve been in the industry for over 18 years, and what we’ve noticed is a kind of ongoing fragmentation in the marketplace. So I’d like to tell you about our solution, but first let me share how we started…”
By this point, your audience is checking their watch — or worse, checking out entirely.
The TikTok Rule Version:
“Companies are bleeding money on disconnected tools. Our platform fixes that in under 30 days — no IT integration required. Let me show you how.”
In 15 seconds, you’ve hooked, delivered value, and invited a follow-up.
Where This Works
Keynotes & Presentations
Pitch Meetings
Video Messaging
Social Content
Networking Conversations
Why It Works
- Attention spans have dropped below 9 seconds (shorter than a goldfish
). - Clarity builds trust.
- Speed signals confidence and preparedness.
- You make space for conversation, not monologue.
Ready to Lead Out Loud?
At Camera Ready, we help leaders sharpen their message, strengthen their executive presence, and say more — in less time.
Contact us at CameraReadyInc.com to schedule your media training session.