Why Authors Command 25-50% Higher Fees

Reading time: < 90 seconds

───────────────────────────────────────

Every single week, I chat with (many, very) frustrated Trusted Advisors. They’ve been in their industry for 15, 20, sometimes 30 years. They have deep expertise, proven results, and (many, very) happy clients.

What happens when they quote their fees is that they get pushback. When they compete against larger firms, they aren’t winning the business. When they have a dose of courage and raise their rates, clients hesitate.

But then they make the solid decision to publish their book, and everything changes.

BOOKS ARE A CREDIBILITY MULTIPLIER

What happens when you become an author? I’m super pumped you asked!

  • Your perceived value increases. Not your actual value—because that, my friend, was already present. As an author, prospects can see it. Your expertise is no longer invisible; it’s highly visible.
  • Price resistance decreases (or disappears). When someone has read your book—or even just knows you wrote one—they aren’t going to comparison shop. You’re the expert, the one who wrote the book.
  • Sales cycles compress from years to months (or months to weeks–or weeks to hours). You no longer need to spend hours explaining your approach (read: results); you hand them a book. They read it, they book time on your calendar to learn even more because they are ready to engage you.

One consultant raised her hourly rate from $350 to $500 within 60 days of publication. That’s a 43% increase. Zero client pushback.

Another generated $420,000 in new business within six months (average engagement: $35,000)—from those who specifically said, “We read your book.”

A financial advisor built a three-month waiting list after his book positioned him as the expert in his niche.

THE MATH MULTIPLIER

Here’s a formula you can use to make the case for your book:

If you bill $300 per hour and your book helps you raise rates by just 25%, that’s $75 more per hour. At 1,500 billable hours per year, that’s $112,500 in additional annual revenue.

From one book.

Now add the new clients who come to you because of the book—clients you wouldn’t have landed otherwise. Then there are the referrals that flow to your business more easily because your book does the selling for you.

The math isn’t complicated. The ROI is obvious.

THE PROVISORS ADVANTAGE

The ProVisors network is built on referrals and relationships. A book amplifies both.

When a fellow ProVisors member refers you, your book becomes the bridge. It’s infinitely easier for them to hand someone your book than to explain what you do and why you’re the best choice.

Your book also creates referral conversations that wouldn’t happen otherwise. When clients see your book on your desk—or receive it as a gift—they ask about it. They share it, and they refer you.

HERE’S THE COST OF NOT HAVING A BOOK

Every day without a book is a day you’re leaving money on the table.

Every pitch where you’re competing against someone with a book—and you don’t have one—is a pitch you’re more likely to lose. Every fee increase you don’t pursue because you can’t justify it (or lack the confidence to have!) is revenue you’re giving up.

Your competitors may already have books. If they do, they’re commanding the credibility premium. You’re not.

If they don’t? This is your window.

A book would help you charge more, get you more clients, more often. So let me ask you: How much is it costing you not to have one?

───────────────────────────────────────

You’re ready to become the obvious choice for your prospective clients, right? Download your complimentary copy of Your Book Means Business at https://BookHip.com/FZHRJAL (or send me a message with your best U.S. mailing address and I’ll send you a hardcover copy). Schedule time to chat with me right here: https://fantastical.app/honoree/provisors-1-1

Honorée Corder | 68-time author & Executive Book Producer crafting books for professionals that attract premium clients.