Reading time: ~2 minutes
If you’re a Trusted Advisor with expertise worth sharing, there’s a very good chance you’ve already been — or will soon be — asked to speak. Keynotes, panel discussions, firm events, ProVisors presentations. Your knowledge puts you in front of rooms.
The question is: what happens after you leave the room?
The moment your presentation ends and the applause fades, what do you want your audience to do next? The answer, if you’re building a referral-based practice, is simple: read your book. And then hire you.
Prescriptive vs. Positioning: The Book That Actually Builds Business
Before we go further, let me ask you two questions. After reading your book, do you want:
- your reader to be able to do what you do — or,
- do you want them to hire you?
Prescriptive books teach readers how to do what the author does. They’re excellent for speakers who don’t do much direct client work. Think: investing guides, marketing playbooks, productivity frameworks.
Positioning books establish you as the expert worth hiring. They make the case for what you do, who you’ve helped, what your process involves, and what the next step looks like. This is the book that converts readers into clients — and it’s the type of book I produce for Trusted Advisors.
Here’s the disconnect I see constantly: most professionals write a prescriptive book while hoping readers will hire them. If that’s you, there is a more effective way.
Speech + Book = Magic for Trusted Advisors
Within the ProVisors community, your reputation is built on trust, expertise, and the strength of your referral relationships. A book amplifies all three.
Your bio carries 5–10x more weight when it includes “Author of [Book Title].” You gain immediate credibility with prospects who haven’t met you yet — and with fellow members who are considering referring you. Speaking fees increase. Client engagements follow more naturally. And when audience members connect with you after a presentation, your book is the perfect next step: a way for them to go deeper, enter your ecosystem, and move toward working with you.
Write a positioning book, and your reader understands exactly why becoming your client is their smartest next move.
Being Bookless Is Costly
Most Trusted Advisors I speak with have been meaning to write a book for years. The reason it hasn’t happened is almost always the same: time. The assumption is that writing a book requires months of grinding through a manuscript — time that simply doesn’t exist when you’re running a successful practice.
That’s the old model. And it’s why so many brilliant professionals who would genuinely benefit from a book remain without one.
The bespoke book model changes this entirely. My clients invest between 8 and 20 hours over 6–12 months, and my team handles everything else: ghostwriting, editing, design, and publishing strategy. The result is a professionally produced book that works as hard as you do — without pulling you away from your practice.
Being in the front of the room puts you on their radar. Your book closes the deal and gets you hired. Together, they are a genuine force multiplier for your business.
I help Trusted Advisors identify the real job of their book and transform their expertise into a client-attracting asset. Download your complimentary copy of Your Book Means Business here: https://BookHip.com/FZHRJAL or send me an email at Honoree-at-HonoreeCorder-dot-com to request a hardcover copy.
Honoree Corder | 68-time author | Executive Book Producer