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This article breaks it down step-by-step so you can create a press release that is both search-engine-friendly and attention-grabbing for more positive media coverage.

1. Craft a Powerful Headline (Title)

  • Keep it under 70 characters so it doesn’t get cut off in search results.
  • Include a primary keyword naturally in the title.
  • Make it attention-grabbing but still professional.

Examples:

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