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Consumers are inundated with a wave of marketing messages every day, and it usually takes several online interactions with a law firm before a client decides that they want to work with you. Email marketing is a great way to engage your target audience and keep your referral partners up to date. Here are seven steps to creating a successful email marketing campaign:    Segment Your Target Audience   Different groups of people will have varying levels of previous exposure to your law firm, so each group should receive emails that are unique to their needs. You should create…