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B2C marketing is all about driving sales through direct communication with consumers. But what does that mean, exactly? And how can you use B2C marketing tactics to grow your B2B business?

Before we dive in, let’s cover some of the basics.

“B2C” stands for “Business-to-Consumer” marketing, while “B2B” stands for “Business-to-Business” marketing. Most corporate law firms engage in B2B marketing

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