The need for business leaders to drive innovation can be for multiple reasons. For some companies, antiquated processes and systems cause them to be less efficient or competitive in the marketplace. For other businesses, a change in the market has caused their services to no longer be relevant to their overall customer base. Yet for other organizations they are growing beyond what they can handle, and the same old techniques and applications cannot scale with the demand for their goods or services. Before tackling these changes, business leaders strive to use analytics to make insightful, targeted business decisions to grow…