Latest Post

When Google releases an update to its search algorithm, there is some uncertainty among people who rely on Google’s search users for traffic. There can be a lot of angst about Google algorithm updates, but a lot of it is misplaced. SEOs, developers, and website owners alike spend the following weeks and months figuring out how to make sense of it and what needs to change. Some of this analysis is right, some of it is wrong. Our approach? Stick with the facts (the what behind the why), keep calm, and maintain focus on the user. 61% of website users…