About

I am CEO of Camera Ready, a strategic communications company. What you say and HOW determines outcomes. Strategy matters. I align your mission with…

I am CEO of Camera Ready, a strategic communications company. What you say and HOW determines outcomes. Strategy matters. I align your mission with your audience to achieve your goals across the United States and beyond.

Specialties include media training, crisis, coaching, marketing, and brand positioning for solo practitioners and entities of all sizes, including the public sector, and Fortune 500s, industry agnostic. It’s a skillset I developed within the ultra-competitive world of live network television and honed within board rooms. When millions can watch in real-time, and/or you have a fiduciary obligation, you appreciate communicating strategically. It’s my honor to enable others to be Camera Ready.

Reality Check: Are You Trapping Yourself?

July 8, 2024

By: Rhonda Overby, CEO

“Don’t let them trap you, Overby. Whatever you do, don’t let them trap you.” A veteran network newscaster bestowed that cryptic advice. Upon further inquiry, it became evident that the poignant warning stemmed from personal experience. He disclosed an impressive salary that enabled him to lead a very comfortable lifestyle. Yet, despite these material comforts, he…