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In this episode, Steve Fretzin and Kip Boyle discuss:

  • Becoming a professional who sells and serves people in the process. 
  • The changing of traditional selling techniques. 
  • Creative marketing to connect with your community. 
  • The unique, human connections of podcasting. 

Key Takeaways:

  • People don’t want to connect with companies, they want to connect with people. 
  • The selling techniques of yesteryear