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Can You Mix Business-to-Business and Branding?

Yes! Creating a “cool factor” matters in B2B, too.

Winter, 2023 (Dallas, TX) Anyone skimming the help-wanted ads will find thousands of openings for workers with skills such as carpentry, plumbing, HVAC, and other trades in the construction industry. But while the jobs are there, people with the skills to fill them are not.

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