Most companies don’t have an AI problem. They have a clarity problem. AI is everywhere right now—embedded into tools, layered into workflows, and increasingly expected to drive efficiency across the business. And in the right environment, it absolutely can. It can reduce time, increase output, and remove friction from well-defined work. But like most things in business, its effectiveness depends
When the Problem Isn’t the Person
I was at a Santa Monica Chamber event recently, meeting people for the first time, when someone said, half-jokingly, “Oh — you’re the guy they bring in to fire people.” I hear some version of that more often than you’d expect. I usually answer the same way. Sometimes people do get let go. But that’s rarely why I’m brought in.
Your Networking Challenge!
I’m currently through week one of the F45 Challenge! What is the F45 Challenge?
Funny you ask!
F45 is a global fitness training brand best known for its high-intensity, functional group workouts. The name F45 stands for Functional 45—meaning each class is designed around functional movements (the kinds of motions you use in real life) and lasts 45 minutes (sometimes
The Credibility Multiplier
Two Trusted Advisors with identical credentials walk into a prospect meeting. One has a book. One doesn’t. Guess who walks out with the premium engagement? Here’s the math behind the credibility multiplier.
I’m Not Lazy in December. I’m Seasonally Efficient.
Most people start coasting the first week of December and don’t really come back online until sometime after New Year’s. I’m not judging anyone for it — I’m right there with them. Every year, I tell myself I’m going to stay focused, and then I find myself wrapped up in Christmas parties, gift shopping, heavy traffic, and convincing myself that
The $54,000 Mistake — and WhyDecember Is the Best Time to Fix It
A Southern California mobile laundry service came to me earlier this year with a challenge that wasn’t unusual — but the size of it caught their attention: They had lost over $54,000 without realizing it. The issue wasn’t theft. It wasn’t fraud. It was structure. Their financial tools couldn’t tell them where they were making money (or losing it), and
The Real Competitive Edge of AI Isn't the Model, It's the Operator
Nearly every company has begun experimenting with AI. Yet early data from multiple industries, reinforced by Aevisor’s work with ecommerce clients, indicates a widening performance gap. The organizations capturing value from AI are not winning because they selected the “right” model or “best” platform. They are winning because they are implementing AI differently.Specifically: top performers consistently allocate more than 70
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Tiny Teams, Big Impact: How AI-First Startups Are ShakingUp the Playbook
We’re watching a new breed of business emerge: startups built by one or two people that scale like they’ve got a full department behind…