Most CPG founders only think they’ve made it when they reach $20M. But the real achievement isn’t $20M it’s $2M.

Hitting $2M means you’ve done the hardest stuff in business:
- 🛒 Proven consumers will buy your product
- 🏭 Developed manufacture processes
- 📈 Built a sales process
- 📦 Found distribution channels and supporting technologies that work
- 👥 Have an org chart and have learned how to