Thinking about how to jump start 🦘 your marketing in 2023? December is a great planning month 📆.
Join me and four other legal marketing experts on December 9th at 11 a.m. ET.
We will tackle the most pressing challenges you face in selling your legal services. We’ll offer you practical suggestions as you think about how to plan for
Law firm Marketing & Management
Turning Business Conversations into Business | Coffee is For Closers
I write a lot about the myriad ways to strengthen your reputation and build your relationships with potential clients, and referral sources. The end result is that you will generate leads for actual work. But how do you turn those leads into paying clients? Read my article in the latest edition of the ABA’s GPSolo eReport.
And the Winner is…The Border Wall Destroyer
The Jennys have been on hiatus for about a year and a half. But creativity in professional services marketing, particularly in my ProVisors networking group, has shown no signs of abatement. So we are pleased to announce that the Jennys are back. Saja Raoof has been named first (and last) winner of a Jenny Award in 2022 (there will…
Paul Clark-A Pioneer in Patenting Biological Organisms
In the late 1980s, the patent of the “Harvard mouse” opened the door to the patenting of animals both here and in Europe. Paul Clark was the patent lawyer who prosecuted the patent application on Harvard’s behalf.
Paul Clark recently retired from the IP boutique he founded in the 1990s. Read my interview with Paul in the latest edition of…
Stop Thinking (and Acting) Like a Lawyer
The mindset and skills that make you a great lawyer can get in the way when you are trying to build your practice, manage your firm, or grow your network. Read my latest article in the ABA’s GPSolo eReport.
My Rip Van Winkle Moment
I don’t know about anyone else, but lately I feel like Rip Van Winkle. In the last two months, I have been to more in person events than I have been in the last three years. And it has been great to finally see people in person on a regular basis.
What has been particularly enjoyable are the organic connections that…
Rankings Matter–But They Are Not the Most Important Tool in Your Marketing Arsenal
If are connected to any lawyers on LinkedIn, chances are that lately, you’ve seen a lot of attorneys and law firms posting about their Best Lawyers or Super Lawyers rankings. Maybe you are one of them.
I’m not going to say much about how to do that tastefully. Stefanie Marrone eloquently made those points in a recent post on LinkedIn…
Thank You for Supporting Me for the Massachusetts Leader Rankings Awards!
I lost both of my parents to COVID at the start of the pandemic. While it was very sad to lose my father and mother in the same week, it wasn’t tragic. They were 95 and 94, didn’t suffer, and because we were in lock down, all three of my adult children were living with us.
It also gave me the…
What is In your Control and What is Not?
This is a question I work on all the time with my coaching clients. Rochelle Seltzer , a friend of mine who coaches women to “Live Big” (she has a great book by the same name), has created a great diagram which perfectly illustrates where you should focus your energy (at work, in life, etc.).
Divorcing Your Employer-Stephen Seckler on the Inside Divorce Podcast
How is divorcing your spouse similar to leaving your employer? As it turns out, they have a lot in common.
Stephen Seckler recently spoke with Attorney Hindell Gross about the challenges of leaving a job and how it is like leaving a marriage. He makes recommendations for anyone who is unhappy in their job (including how to leave gracefully if…