How is divorcing your spouse similar to leaving your employer? As it turns out, they have a lot in common.
Stephen Seckler recently spoke with Attorney Hindell Gross about the challenges of leaving a job and how it is like leaving a marriage. He makes recommendations for anyone who is unhappy in their job (including how to leave gracefully if
Law firm Marketing & Management
If You Want to Be Memorable, Tell Good Stories (Prepare Case Studies Involving Pain)
Storytelling is a good way to make yourself more memorable. It is a very effective way to sell professional services. I heard a very informative presentation about that this morning at the Cambridge home group of ProVisors (my great business networking group.)
Michael Ashley gave us some very practical tips on how to be more effective at telling stories that…
Keep Your Marketing Focused, But Don’t Forget to Update It
On Tuesday night, I met a friend at Logan Airport in Boston. He was passing through Boston on his way from the Middle East to Philadelphia and I thought it would be nice to meet him for a quick dinner. I arrived early at the airport, and then discovered that he was stuck on the tarmac; so I began looking for the cell…
When it Comes to Business Development and Job Hunting, Monogamy is Not the Best Policy
When you are selling legal services, the goal is to develop relationships with potential clients and referral sources who get to know, like, and trust you. That trust takes time to build. More importantly, legal services by their nature are not needed every day. You need to be in front of your prospects and referral sources over time because it…
Coaching in a Nutshell
The other day, I was doing a Peloton work out. For those of you who are unfamiliar, Peloton is a great way to have a guided workout without having to show up in person for a class.
The instructors set the pace, make suggestions, and push you to be the best “you”. At times, it can feel a little annoying…
How Can Coaching Help you Build Your Practice, Develop Your Leadership Skills, or Make a Successful Career Transition?
I hired my first business coach over twenty years ago. At that time, I was just beginning to understand the power of coaching in a business context.
I have always appreciated how a coach can help elevate athletic performance. As it turns out, a coach can also help lawyers to develop their marketing and leadership skills. A coach can help…
What We can Learn About Marketing from Wordle
It has been a few months since the Wordle fad took over my life (and since the NY Times paid a lot of money for it!) I continue to enjoy the game and anyone on Facebook should at least be familiar with it because people were frequently posting their scores when it first became popular.
While Wordle is now simply…
Moneyball for Law Firms
No, we are not economists from Yale but we have seen profitability for many law firms. It is imperative that accurate information and statistics are used to determine profitability splits. This is particularly true when an unknown is added to the firm.
We often hear, “Our gross receipts are going up and we are growing, but profit per partner is…
Monetizing Your Children and Your Pets to Grow Your Law Practice
FEATURED ARTICLE
Monetizing Your Children and Pets to Grow Your Law PracticeBy Stephen E. Seckler
No, we’re not suggesting that the only reason to attend your kids’ recitals or go to the dog park is to pitch your services. But don’t miss the chance to talk with the other parents (of the kids or of the dogs). (4 minutes to…
The Value of Slowing Down
I’m on day 3 of a mild case of COVID. For a few days, I felt achy, spiked a fever, and had a dry cough. But it was nothing life threatening. I had already had my booster shot, and I was lucky enough to get a prescription for Paxlovid, a fast acting anti-viral medication. I know many people who…