South Florida is one of the most visually compelling destinations in the country. From Miami’s beaches and nightlife to the waterfront attractions of Fort Lauderdale, the luxury resorts of Boca Raton, and the cultural experiences of West Palm Beach, tourism businesses have no shortage of experiences to promote. The challenge is capturing those experiences in a way that makes potential
Why Do Lawyers Often Fall Off Track With Business Development After Starting With Good Intentions?
Lawyers typically fall off track due to their busy schedules and the distractions that come with their workload. When faced with the choice between completing immediate tasks and focusing on business development, the latter often gets pushed aside. Consistent business development is crucial to avoid
By Steve Fretzin and Randi Cohen
Building a Rainmaking Practice Through Authentic Relationships
The lawyers who build the strongest books of business are not always the ones who attend the most networking events, collect the most business cards, or perfect the most sophisticated sales scripts. Often, they are the lawyers who become genuinely interested in other people and consistently find
Discover how an employment lawyer built a seven-figure practice not by “working the room,” but by being radically authentic, hyper-generous, and unforgettable in her relationships. This episode breaks down how to turn clients, competitors, and even adversaries into your most loyal referral sources.
In this episode, Steve Fretzin and Randi Cohen discuss:
By Steve Fretzin and Brett Trembly
How Law Firms Can Spend to Grow
Smart hiring, professional intake, strategic delegation, and the mindset shift that helps law firm owners stop doing low-value work and start building a scalable, profitable practice.
Law firm growth is not always about generating more leads. Sometimes the biggest obstacle is what happens after the lead arrives
Many business owners hesitate when it’s time to step in front of the camera. They worry about forgetting what to say, appearing nervous, or sounding too scripted. The good news is that being an effective spokesperson isn’t about having professional acting experience—it’s about being authentic, prepared, and confident.
Businesses have countless ways to communicate with potential customers. Blog articles, social media posts, emails, and advertisements all play an important role in a successful marketing strategy. But when it comes to building genuine relationships and inspiring action, few tools are as powerful as professional video production.
