Business Coach

In this episode, Steve Fretzin and Karin Conroy discuss: How websites have changed from the beginning brochure style to how they work best strategically now. Where lawyers and law firms are missing the boat on website design and strategy.  Being unique and memorable from the first look of your website.  Connecting your message with your design.    Key Takeaways: Website technology is constantly changing. Whenever you learn it, learn the principles and concepts about marketing and design and evolve with the changes.  Don’t pretend that you know what you’re doing in building your website – work with someone who can…
In this episode, Steve Fretzin and Mark Silverman discuss: Understanding your clients business.  The trigger to developing long lasting relationships.  Arrows in your quiver of business development.  Tips and tricks for driving engagement.    Key Takeaways: Turn on news alerts for what is going on, when it is happening, in your clients business or industry.  Use your calendar to keep yourself accountable to follow up and follow through. It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying.  It’s about engagement – it’s…
Managing my clients’ expectations is a huge and SUPER important part of my job as the sole owner of my business. It’s up to me to make sure that there are no misunderstandings, that my clients understand what we’re going to do and when. That they understand and agree to the terms of my contract. It is imperative that we’re all on the same page. I can only imagine that we all have struggles when it comes to managing our client’s expectations throughout the course of a job. I want to share a just a few of the things that I come across…
In this episode, Steve Fretzin and Mo Lilienthal discuss: Separating yourself from the others in your field.  Developing content to humanize yourself.  Getting started on social media.  Ways to get introductions and connect with those you may not have access to otherwise.    Key Takeaways: Social media is an equalizer for smaller firms. It is a way to build a network and stand out in your field.  Each social media channel has its own niche. Find what is comfortable for you and the mix of personal and professional that works best for you. It’s not what you post, it’s the…
Over the last several decades personality evaluations like the Myers-Briggs Type Indicator, DiSC test, Core Values Index (CVI), and PATH assessment have made managers more aware of the different types of individual personalities represented in their employees, and how best to unify them around a set of organizational goals. These assessments highlight an individual’s predominant characteristics and traits to better understand what motivates them, which types of roles they are best suited for, and how to interact with them for optimal results. But what about personality types that stick out from the crowd dramatically – the colloquial “sharp edge of…
In this episode, Steve Fretzin and Gary Johnson discuss: A business coach for accountability and encouragement.  Deliverables are more than a selling point.  Networking in the transition post-COVID.  The Gang of Five.    Key Takeaways: Continually work on your marketing – write down or communicate the idea as soon as you get it, don’t hold on it and hope to remember it later.  Strategy without execution is nothing. Before you meet someone, do your research. Don’t show up knowing nothing about your prospective networking partner.  The person who brings in the business has the power, not the greatest employee.   …
At some point over your legal career, you probably found a mentor, coach or advisor to help you navigate the legal landscape and to maneuver through rough waters. Everyone knows that you can advance in your profession much more quickly with help, rather than on your own. In fact, I can’t think of any successful person I know who can’t point to someone in his or her life that wasn’t the difference maker. For me, it was my coach, Keith, back in the early 2000’s. He was able to evaluate me as a business developer and identify my weaknesses and…
1. Watch, learn, and support your new contacts on the public platform *before* you slide into their DMs. For example: Send the connection request with a short message about something or someone you have in common, or other relevant trigger event. Over the next couple of weeks, like and comment on posts, share things they are promoting, join common groups, and generally be part of their tribe. Your request for a real conversation will be much better received once your new connection has seen you around a bit and there’s been some public engagement. 2. Keep your initial message short.…
Data analysis is not the most glamorous part of leadership. However, one of our main jobs as leaders is to look at all of the facts and make the best decisions possible. Data can help you do a lot of things. You can get an idea of what is happening in your organization at a glance. You can see if past performance met the goals you set. Sometimes, you can even predict what will happen next by looking at trends and using some of your practical experience. Enable and Optimize Your Remote and Decentralized Innovation Teams Innovation is about building…
In this episode, Steve Fretzin and Rho Thomas discuss: The FIRE Movement.  Managing the money you are bringing in and your lifestyle.  Talk about the why, not just the what, when you’re trying to manage money with your partner. Gaining awareness around your spending to figure out how to get where you want to go.    Key Takeaways: Budgeting is really important – how you spend your money determines how you will invest. Aligning your spending with what you really care about…and leaving a gap in which to build your wealth. Understanding what you’re spending and what you need to…