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In this episode, Steve Fretzin and Steven Lefkoff discuss: The power of video in giving instruction and information to your clients. Planning and executing his videos for Gavel Powered by Small Claims Academy. Embracing the changing technology to further help your clients. Using video across multiple platforms. Key Takeaways: The video doesn’t need to be perfect as long as the sound is clear and understandable. Nobody wants you to listen to you read a transcript. You know your information, just talk. This is your area of expertise. Videos are another source of marketing. Make them and don’t quit, regardless of…
You’ve refined your vision, communicated it throughout your organization and created a culture of innovation to help you creatively pursue your idea of a perfect world. That was a lot of work, however the real challenge lies ahead. Maintaining innovation requires commitment and practice. If this were golf, all of the work you have done up to this point might amount to choosing your clubs and learning the fundamentals of the game. Now, you have to learn how to use what’s in your bag. You must adapt to take advantage of every opportunity your career presents. Sometimes, you’ll have a…
It’s been six months since Covid-19 hit the U.S. Now that the immediate crisis is over, board members are tasked with evaluating how their businesses pulled through the acute stretch of the pandemic by asking questions, such as, How did we do? What could we have done better? How do we prepare for the next crisis? This process demands that boards grapple with great complexity in a methodical way. The goal is to assess performance to determine what capabilities are lacking, then build those capabilities in advance of the next crisis. Businesses that pull through crises do so because leadership…
When taking on a new succession planning assignment, I always ask clients to do some homework to prepare themselves for what lies ahead. I advise them that there are separate and parallel paths for planning business succession versus ownership succession. The latter tends to revolve around personal wants and needs and is more subjective. The planning process is a bit like blazing a path through a dense jungle. You have a sense of where you want to go, but you can’t see very far ahead of where you are, and the footing is hazardous. So, you take a step or…
The Covid-19 crisis is unlike anything we’ve seen before. Not only is this pandemic unprecedented; it’s having a different impact on different industries. While some organizations have been forced to a near standstill, others are forced to increase productivity under pressure to survive. One item remains constant: having a seasoned board is more important now than ever before. While there is no “one-size-fits-all” solution to assembling an exceptional board, even exceptional businesses need one. However, most private companies do not have functioning boards. Having served as an outside director on numerous boards during periods of crisis, I believe that assembling…
COVID-19 has drastically altered the course of America’s small and medium-sized businesses. According to a recent Facebook survey of over 86,000 SMB owners, managers and employees, about a third of SMBs are currently closed. Nearly half of owners whose businesses are still open are suffering burnout. Fewer than half of nonoperational SMBs plan to rehire the same workers and over a third of operational SMBs have shifted exclusively to e-commerce. Family businesses may be particularly vulnerable to the long-term impact of COVID-19, especially without proper succession plans. A 2018 survey of 200 privately-held business owners revealed 58% do not have…
In this episode, Steve Fretzin and Heather Pearce Campbell discuss: The massive opportunities in the legal industry if there is a slight focus shift.  Recognizing where your potential customers are spending time.  Differentiation is a way to stand out from the crowd.  The discovery process that comes before committing to marketing and branding.    Key Takeaways: Show up, be in the conversation, and position yourself as the expert in your space, even before people are looking and recognize they need your services.  Don’t be afraid to niche down and get very specific on what you do.  It’s about breaking the…
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Growing up in a family of divorce, there was a lot of confusion and inconsistency. Religion was no exception. While my mother spoke of God, her actions didn’t inspire me to believe. When I was 10 years old, my father started taking me and my three siblings to church on Sundays. As a restless child I found a lot of it quite boring, but I always sat at attention during the hymns. I loved the singing, especially when it was a “folk mass” with guitars and clapping. From a young age, the music moved me. I sang as if I…
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In this episode, Alay Yajnik and Elizabeth Green Lindsey, President of the American Academy of Matrimonial Lawyers and Shareholder at Davis, Matthews & Quigley, discuss: How Elizabeth leveraged social, political, and attorney relationships to build a book of business in a new geographic area in just three years Business development for new attorneys The American Academy of Matrimonial Lawyers Alay Yajnik: Welcome to Lawyer Business Advantage, your source for biz dev tips, wisdom and inspiration. I’m your host, Alay Yajnik. We’re unleashing your inner rainmaker in three, two, one….. Alay Yajnik: And it’s my pleasure to welcome to the show,…
In this episode, Alay Yajnik and Elizabeth Green Lindsey, President of the American Academy of Matrimonial Lawyers and Shareholder at Davis, Matthews & Quigley, discuss: • How Elizabeth leveraged social, political, and attorney relationships to build a book of business in a new geographic area in just three years • Business development for new attorneys • The American Academy of Matrimonial Lawyers Alay Yajnik: Welcome to Lawyer Business Advantage, your source for biz dev tips, wisdom and inspiration. I’m your host, Alay Yajnik. We’re unleashing your inner rainmaker in three, two, one….. Alay Yajnik: And it’s my pleasure to welcome…