Data Research

Business leaders today strive to better understand their customers. The ability to deliver personalized messaging for specific projects and services allows for upselling and cross-selling opportunities as well as ensuring a higher ROI (Return on Investment) from targeted marketing and sales activities. However, you will need to identify which customers are the right customers to contact. It sounds like a Customer Segmentation Analysis might be in your future. What is Customer Segmentation Customer Segmentation or Market Segmentation is the process of segregating an organization’s customers into distinct groups. Conducting a Customer Segmentation analysis empowers organizations to design customized marketing campaigns…
You know as a business leader that using data can drive innovation. Whether your business is struggling because of a change in the market, or growing beyond what it can handle, gaining insights from analyzing the right data will lead to improved decisions. However, getting started or knowing the right process for collecting, processing, and analyzing data is a tricky endeavor. Below are some steps that breaks down the activities needed to process and analyze data to gain insights for your organization. 1. Identify the business problem you are trying to solve. You cannot begin to know what data to…
As digitization becomes increasingly important for businesses to compete in today’s landscape, data and analytics is front and center. Providing organizations access to high-quality, reliable data sources for building visualizations and generating machine learning (ML) algorithms is essential to leverage analytics for strategic decision-making. DataOps and MLOps are emerging frameworks to help realize this goal and minimize the bottlenecks that can occur during implementation. DevOps: Automated deployment of software applications It’s hard to talk about DataOps or MLOps without mentioning DevOps. DevOps started over a decade ago and has become a standard in software development. It accelerates and streamlines the…
Ensuring a fast and effective process for deploying your custom software application is essential to keeping your business ahead of the competition. Automated testing and deployments ensure all developers are following best practices for code quality, testing, and deployment management. With the proper best practices in place, your business can scale without the risk of costly deployment mistakes that leave your application bug-ridden and broken. Code Quality To enforce code quality, automated testing is recommended. One tool for this is linting. Linting purposely sounds like removing the dust, fuzz, and hair from clothing. It performs a similar function for code.…
With so many apps on the market, business leaders seldom think about building a custom software application themselves. However, what do you do when a COTS (Commercial off-the-shelf) software doesn’t fit with what you need done? We find this happens especially with businesses that have sophisticated data collection processes with elaborate spreadsheets built over several years. These tried-and-true documents may have worked in the past but haven’t scaled as your business has grown. Transforming your established processes to fit a particular technology is not an innovative idea, rather it is an unwise decision that could handcuff your company to rely…
As I talk with fellow business owners, I see the struggle they have with mundane and duplicate processes where technology can help. I also see their frustration as they parse through the vast amount of software options as they ascertain what is the right technology to scale their business. On the other end of the spectrum, I commonly meet with business leaders who find themselves in a situation where the organization has forced their processes to fit a particular software that doesn’t allow them to grow their business. So how and where do you find the right technology tool for…
Companies understand that data is the key component driving the competitive advantage for businesses today. Organizations are collecting, purchasing, and storing petabytes of data in either data lakes or data warehouses to gain business insights. Whether it is comparing past performance, employing analytics to predict the future, or simply performing ad-hoc queries against large data sets, you need a data warehouse that is cost-effective, quick, and developer-friendly. The Targeted Warehouses While the wide selection of data warehouses gives organizations choices, it can also make the task of choosing which to use daunting. Fortunately, this article will give a brief…
The need for business leaders to drive innovation can be for multiple reasons. For some companies, antiquated processes and systems cause them to be less efficient or competitive in the marketplace. For other businesses, a change in the market has caused their services to no longer be relevant to their overall customer base. Yet for other organizations they are growing beyond what they can handle, and the same old techniques and applications cannot scale with the demand for their goods or services. Before tackling these changes, business leaders strive to use analytics to make insightful, targeted business decisions to grow…
A website is the center of a company’s online presence and the doorway to their customers. Ensuring that doorway is accessible to everyone is not only the key to having more customers, but a practice that protects the company’s expose to ligation. ADA history On July 26, 1990, the United States government passed the Americans Disabilities Act (ADA) into law. The ADA prohibits discrimination of individuals with disabilities in employment matters, access to government services, places of public accommodation, transportation, and other areas of American life. The ADA required newly designed government facilities, public accommodations, and commercial facilities to be…
,,Introduction,, Call One is a telecom industry leader that provides custom communications solutions to help companies nationwide serve customers, collaborate, and stay connected. Call One’s innovative technologies, 99.999% network availability and hands-on support has been the driving force behind their 99% customer retention. ,,Business Problem, To support Call One’s rapid national growth, the leadership team wanted to better understand the unique needs of each of their customer segments and determine what types of services best fit their customer base. Unfortunately, it was impossible to understand their customer segments as Call One’s data was dispersed among eight different cloud and on-premise…