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“Regarding social media, I really don’t understand what appears to be the general population’s lack of concern over privacy issues in publicizing their entire lives on the Internet for others to see to such an extent… but hey it’s them, not me, so whatever.” Axl Rose Yes, that quote is really from Axl Rose.  As in Axl Rose, the lead singer of Guns N’ Roses. When the frontman for the “most dangerous band in the world” starts talking about data privacy, you know the issue is part of the cultural zeitgeist. Tie it in somehow Big tech companies have a…
Privacy regulations may seem like they’re making your job harder. But when done well, privacy compliance will improve your digital marketing program. I find myself calming down a digital marketer afraid new privacy regulations will destroy their business almost every day. As a data privacy expert, my job is to help them see how increased privacy oversight can actually help them be better at their jobs.  Here are my top four data privacy tips for digital marketers: Figure out which regulations apply to you. Focus your data collection. Automate your data management workflows. Market your privacy program as something that…
What the Spice Girls can teach you about the intersection of privacy and business. A preference center can help you fine-tune your marketing, get compliant with privacy regulations, and build customer trust. So why don’t you have one? I won’t be hasty, I’ll give you a try, but if you really bug me then I’ll say goodbye When, how, and how often to contact your users is the magic formula businesses have been trying to crack for years without realizing the answer was right in front of them the whole time: let your customers tell you. New privacy regulations are…
Privacy compliance is a long road. Luckily, you don’t have to go it alone. Privacy management software can help you set up a robust privacy program. But without a privacy expert, you will be driving blind. If privacy laws had a relationship status, it would be “It’s complicated” If you’re reading this article, chances are you know at least the basics outline of today’s data privacy landscape. Maybe you are already compliant with the European Union’s General Data Protection Regulation (GDPR), or maybe you’re in charge of managing a California Consumer Privacy Act (CCPA) compliance program.  Maybe you are really…
In 17th and 18th century England, highwaymen—thieves who traveled and robbed on horseback—concealed themselves along wooded sections of major roads leading out of London, waiting for the chance to stop vulnerable travelers in stagecoaches and carriages with a loud “Stand and deliver.”  This was code for “handover your jewelry, purse, money, weapons, and whatever else you’ve got right now before we shoot you!” Highwaymen faded into history by the mid-1800s, but on today’s cyber highways, new highwaymen are lying in wait outside weak passwords, missing patch updates, and phishy emails, ready to steal sensitive financial data, personal information, and proprietary…
Cookies have been part of the internet since basically the beginning of the internet. As the internet has developed, advertisers have co-opted cookies from their original use and turned them into super data collection machines that track your every move across the web.  But attitudes are changing. Consumers and governing bodies are pushing back. Not only are governments passing legislation regulating transparency around cookie use, major browsers have pushed the envelope by developing technology to block third-party cookies. Their moves are shifting the data privacy landscape. Cookies are good as a food, less so as a technology Cookies are small,…
As an executive, it’s up to you to set the standard for your organization’s data privacy approach. You can use International Data Privacy Day to start your year off on the right foot.  Thursday, January 28, 2021, is a big day. Not only is it National Have Fun at Work Day, National Kazoo Day, and National Blueberry Pancake Day, it’s also International Data Privacy Day. On this day, groups in the United States, Israel, Canada, and 47 European countries work together to empower individuals and businesses to respect privacy, safeguard data, and enable trust.  It’s no secret that consumer…
It’s International Data Privacy Day — Break Out Your Kazoo! As an executive, it’s up to you to set the standard for your organization’s data privacy approach. You can use International Data Privacy Day to start your year off on the right foot.  Thursday, January 28, 2021, is a big day. Not only is it National Have Fun at Work Day, National Kazoo Day, and National Blueberry Pancake Day, it’s also International Data Privacy Day. On this day, groups in the United States, Israel, Canada, and 47 European countries work together to empower individuals and businesses to respect privacy, safeguard …
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Maybe you’re ahead of the pack when it comes to privacy, keeping your privacy policy and data inventory in shipshape. In that case, we salute you! (But you probably also know that privacy compliance obligations are a moving target and you keep planning for the future.) But for the lot of you working hard at meeting your business goals while also struggling to wrap your head around how to fit privacy compliance onto your to-do list, take heart: 2021 is a great year to take it on.  Why? Because privacy is about more than just putting systems and technology in…
If you’re in marketing, email is probably one of your love languages. It’s a major channel of communication, after all.   But email marketers need to know more about click-through rates and optimizing graphic design for mobile. Marketing privacy laws are setting the tone for consumer expectations in the 2020s.  In other words, how you approach marketing privacy laws will define your business — not just in terms of your sales funnel, but in establishing your brand as one that treats consumer data with respect.  Yes, laws across the globe are taking a stronger stance on individual rights and how they…