Have you ever heard the saying “money isn’t worth the paper it’s printed on?” It’s one of those idioms that’s both true and not true at the same time.
We’ll never turn down a crisp $50 bill, but that bill is objectively worthless. The only reason it isn’t totally useless is that our society has assigned it an economic value
Utah may have been the 45th state to get a star on the Star-Spangled Banner, but it’s at the forefront of data privacy in the US.
As the fourth state to pass a comprehensive privacy law governing how businesses can collect and use consumer data, it makes sense that Utah is part of the vanguard that’s setting standards for the
Every aspect of our daily lives, from shopping to healthcare delivery to communication to banking, is moving online. This transition to digital means that consumers’ personal information is worth more than the Crown Jewels of the British Empire.
Think about this, though:
The Crown Jewels are guarded by more than 38 ex-military personnel. These security professionals, known as Beefeaters, live
Oldest children around the world often bond over a specific shared memory.
The parents are gone, they’re in charge, and their younger siblings sneak off to the basement to watch the new, scary movie that just dropped. The normally responsible older sibling doesn’t notice because everyone is quiet and they have some very important things to do.
But after it’s
“Everyone makes mistakes. That’s why pencils have erasers.”
It’s a pretty common saying, and while it’s not wrong, it leaves out one important fact.
Erasers are much smaller than pencils. Only so many errors can be rubbed away before the second chances run out.
When it comes to data privacy, trust is like an eraser. It gets smaller and smaller
There’s a party, and you’re invited!
“Who’s coming?” you ask.
Well, we don’t really know.
“Who’s throwing it?” you say.
Kind of no one.
“Umm . . . I’m confused. Is this actually a party?” you respond.
It is! It’s a zero-party data party.
Let us explain.
What is “zero-party data” in the first place?
First-party, second-party, third-party, now zero-party?
Do you remember going to your grandparents’ house as a kid and pulling out a kitchen drawer jam-packed with expired mayonnaise and ketchup packets from a dozen different restaurants? Or opening a closet door . . . and having hundreds of gift bags fall on your head? Tripping over stacks of newspapers with half-finished crossword puzzles?
When you tried to
The famous organizational theorist and management consultant Geoffrey Moore once said, “Without big data, you are blind and deaf and in the middle of a freeway.”
Consumer data is the lifeblood of our modern, digitized economy. It drives product life cycles, feeds marketing campaigns, and improves customer experiences across every industry and every country.
There used to be very few
Ever since the East India Company and the English Company Trading to the East Indies (so original, right?) merged in 1708, companies have been joining forces and buying each other out in an attempt to increase their hold on their market of choice.
During the 20th century, a lack of regulations regarding mergers and acquisitions (M&A) resulted in massive conglomerates
The best online resources for reading and learning about data privacy
If you grew up in the 1980s and 1990s, chances are high that you have a soft spot for LeVar Burton. Before the internet put the world at our fingertips, Burton and his PBS show Reading Rainbow exposed children in classrooms across the country to a variety of cultural