Security / Investigation

When the California Consumer Privacy Act (CCPA) was passed in 2018, residents of the Golden State were given the most progressive, robust data privacy rights in the entire United States. Modeled after the European Union’s General Data Protection Regulation (GDPR), the CCPA created a slew of new regulations designed to protect consumers from the unethical and unauthorized online collection,

In 2006, at the dawn of digital marketing, a British mathematician and marketing expert named Clive Humby tried to explain the importance of consumer data to modern business by saying, “Data is the new oil.”
At a time when marketers were finding endless new ways to collect and manipulate data from consumers, the comparison to oil made sense. 
Since the

It’s Cybersecurity Awareness Month, and as an information security pro, you’re probably busy running employee trainings, writing spotlights for the company newsletter, and pitching technology upgrades to your bosses. 
While you’re spending October teaching everyone how to stave off phishing scams that are angling for customer data and avoid balancing company ledgers on public WiFi networks, we’d like to offer

Data privacy isn’t a new concept for anyone currently in marketing. Even if they aren’t currently subject to a specific law, trends in data privacy have been changing the marketing landscape since 2016, when the European Union’s General Data Protection Regulation (GDPR) set the current standard for digital consumer privacy rights.
Unlike the EU, the United States hasn’t passed one

E-commerce is bigger than it’s ever been, and it’s going to keep getting bigger.
With our increasingly interconnected economy, experts anticipate the global e-commerce market will be worth $5.55 trillion in 2022. And even as the hypergrowth e-commerce experienced during the pandemic starts to slow, e-commerce sales will still account for 20.4% of 2022’s global retail sales
That’s

Good products and a good privacy notices are two things every e-commerce company needs to be successful.
Thanks to the best practices that consumer privacy laws like the European Union’s General Data Protection Regulation (GDPR) and the California Privacy Rights Act have helped usher in, any business that collects and processes the personal information of its customers online needs to

Website privacy notices have been around for a long time, but good privacy notices? 
Those are pretty new.
Historically, online privacy notices have been boilerplate documents with pages upon pages of legal jargon that an ordinary consumer couldn’t possibly hope to understand. The obfuscation was intentional. (Note: today’s privacy notices can run long, but that’s often because they need to

ESG programs are the future of corporate social responsibility. But they’re also the future of consumer trust—and sustainable data privacy practices. 
ESG might seem out of left field for privacy philosophy, but its foundations are a natural pairing for best privacy practices with an emphasis on sustainable strategies, business relationships, and transparent, trust-building practices
ESG models guide