As designers, we’re not just creators—we’re also advocates. Our job is to make sure that your website or app is accessible to everyone who uses it. While this doesn’t mean making things bland and boring (far from it!), it does mean understanding how color affects those with visual impairments or cognitive issues. So in this post, we’ll explore three free

B2C marketing is all about driving sales through direct communication with consumers. But what does that mean, exactly? And how can you use B2C marketing tactics to grow your B2B business?

Before we dive in, let’s cover some of the basics.

“B2C” stands for “Business-to-Consumer” marketing, while “B2B” stands for “Business-to-Business” marketing. Most corporate law firms engage in B2B marketing

In today’s world, companies need to differentiate themselves from the competition. Having a well-defined brand identity can help you stand out from your competitors, build a positive reputation, increase sales, and grow your business.
What is a brand?
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from

(No, it’s not “Digital Storytellers…”) So, what’s the story behind our digital marketing agency’s name? “Digital Storyteller” wasn’t the first name that our Founder, Amanda Rogers, came up with. The first name was, well… An interesting choice, to say the least. But there’s a great story behind it! Hear it from Amanda Rogers, Owner and […]
The post Why Do

Digital marketing offers immense opportunities in the B2B space, but in even a moderately competitive field, it takes organization and planning to get the most out of its potential.
Blindly pouring resources into an online campaign is unlikely to generate the returns you want. However, if you create a detailed B2B digital marketing plan optimized for your unique business situation,

Everyone wants to go viral. But at what cost?With Halloween around the corner, the Marketing Pop team takes a look back at the film that started it all, The Blair Witch Project.What originated as a student film project with a sparse budget exploded into a worldwide sensation and one of the most profitable movies of all time in terms of

Search engine optimization (SEO) can be a tricky part of marketing, one that simultaneously gets overhyped and has developed a bad rap. If your business is looking ahead to next year’s marketing plan and you’re having trouble deciding how—or if—SEO should be part of your strategy, you need to have more than a gut feeling behind your plan. SEO is

If you have a website, one of the most important things to remember is that your domain name is your unique identity on the web.
Companies or individuals own domain names, and they can be valuable assets when filed adequately with the proper registrars. However, because of their potential for misuse, it can be challenging to know who owns them

Most often at Digital Storyteller, we begin our client engagements with either updating or building a new website (after a Brand Storytelling Session, of course!) After this, we typically begin ongoing content marketing for clients. What we have found, however, is that when we go straight into ongoing content marketing—without a website refresh or build—we […]
The post The Importance