Marketing/Communication/Branding

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Consumers are inundated with a wave of marketing messages every day, and it usually takes several online interactions with a law firm before a client decides that they want to work with you. Email marketing is a great way to engage your target audience and keep your referral partners up to date. Here are seven steps to creating a successful email marketing campaign:    Segment Your Target Audience   Different groups of people will have varying levels of previous exposure to your law firm, so each group should receive emails that are unique to their needs. You should create…
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With three more months to go in what has been described as one of the worst years in recent modern history, the 2020 memes are still going strong. They have been used to compare this unprecedented time to a dumpster fire, a toothpaste flavored bag of chips and dubbed March the longest month ever recorded. But while many of us have survived quarantine using humor and a few extra glasses of wine, the reality is — it really has been hard. Man giving hand to depressed woman,Psychiatrist holding hands patient,Meantal health care concept,Selective focus With so many of us taking…
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At KWSM, we’re all about finding creative, effective ways to tell your story. We’ve been in the industry long enough to know how incredibly impactful video can be when it comes to marketing your business. Video allows you to put a face to your brand, increase audience engagement, and create a deeper connection than simple text can achieve.  If you’re located in or near the Orange County, CA area and are looking for an affordable way to create video content for your brand, join us for our Video Studio Day on October 15, 2020. Whether you’re a video marketing…
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By: Helena Stanley Nearly every professional has a LinkedIn, but what have you done to set yourself apart from others in your industry? LinkedIn is great for finding connections and expanding your network, but if you do not make use of these connections to further relationships with potential clients, you are missing out on potentially expanding your client-base. Here are some ways you can become more active and attractive to potential clients on LinkedIn. Keep Your LinkedIn Profile Professional It is important to keep your profile completely up to date with current experiences as well as relevant background information. The…
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As the late summer heatwave continues in San Diego, businesses that are conducting operations outdoors amid the coronavirus pandemic are facing challenging and unprecedented times. Local businesses are feeling the heat- literally, with triple-digit temperatures, and figuratively, to maintain profits during the worst economic downturn since the Great Depression. If you’re a local business owner, you can warm up your prospects by exploring the 4 hottest digital marketing trends of 2020.   Voice search Did you know that 20% of searches conducted on Google are voice searches? As smart devices like Alexa, Siri and Cortana become more popular, this…
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You’ve laid out the plan – you have a solid advertising strategy, consistently interesting social media content, and a loyal list of email followers – but when you send them to your landing page, you can’t seem to get them to convert. What are you doing wrong? While there’s no secret formula to a perfect landing page, there are a few common mistakes businesses make on their website that may explain why people leave your page without converting.  The Content Doesn’t Match Expectations  One of the biggest culprits of poor page performance is disparity between the content they clicked on…
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Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a waste of time. People tune in to your channels to listen to what you have to say – but if all you’re telling them day after day is what you can offer them, that’s nothing more than a sales pitch and they will eventually tune out.    So, how do you keep those that are currently listening to your business…
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Posting content on social media is one way you can get in front of your audience and join in on the conversations they’re having. You may be an expert on a particular subject in your industry, but unless you’re using hashtags to help people find your business, you may be missing out on the conversation entirely. Hashtags are an organic tool used in social media marketing to help people find more information on a particular topic. Consider using hashtags in your social media strategy to put your business in front of the right people when they’re searching for answers. Facebook…