Summary: Google Analytics is changing in a few months, whether you like it or not. Here is what you need to know and what to do to keep on top of your business KPI’s.
For digital marketers, Google Analytics is an invaluable reporting tool. It provides us with data that helps us understand and analyze customer behavior, which in turn
If you’re a website owner, you may have heard about the importance of having a privacy policy on your website. But do you know why it’s so crucial? In this post, we’ll explain why every website owner needs one, what it should include, and the consequences of not having one.
What is a Privacy Policy?
A privacy policy is a
Blogging is a powerful marketing tool that can help your business increase online visibility, establish authority in your industry, and attract potential customers. If you are hesitant to hire someone to write your blog content, this may be for you.
Websites with regularly updated blog content receive 434% more search engine-indexed pages than those without (source).
In this post,
Not every law practice can wait on SEO to start serving up highly qualified leads from organic traffic. Especially if you want to explore a new practice area or grow your client base this year.
To build momentum, most lawyers need to run strategic ad campaigns designed to appeal to the right prospects at the right time.
Running profitable ads
Rick and Maria discuss, love, wine and the apocalypse.
It’s like your best friend looking over your shoulder… and your friend is either a total enabler or the best curator of fresh content EVER.
I’m talking about the FYP on TikTok, of course.
It isn’t just your FYP that is such a marvel though.
TikTok is actually a surprisingly underrated but highly effective search engine.
With great power comes…great
Not using data to drive your healthcare digital marketing decisions? You’re missing out on a huge opportunity to connect with your ideal patient.
And let’s be honest, you don’t have time to waste on marketing campaigns that don’t work.
Or worse…on ones that waste your ad budget.
By leveraging data to make informed decisions, we develop highly customized campaigns for
The legacy of Black entrepreneurship deserves recognition and celebration all year round. While entrepreneurship can provide economic stability and growth for the Black community, there are still many challenges to overcome, including discrimination, and limited access to capital and mentorship. In this blog, we’re exploring the story of Black Wall Street, the importance of building generational wealth in Black communities,
How big do the wins in your firm need to be to move the needle? 🤔
What if your “failures” were just as effective at driving up brand recognition, profits, or whatever KPI you’re chasing this quarter?
I recently saw a comment here on LinkedIn by someone we’ll call Tanya (because that was her name). Tanya is a Business Attorney.
Does your logo still work for your business?
If your logo is not working for your business, getting a new logo is worth considering. As your business grows and evolves, it’s also natural for your branding to change.
Your logo is one of the most important components of your brand identity, so it’s important to consider whether it’s still effectively