Marketing/Communication/Branding

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Think about the last interaction you had. Maybe it was a meeting with a client, a call with a prospect, or even just your nightly dinnertime banter with your spouse and/or kids. Regardless, I want you to stop and reflect on this singular question: were you really listening? Were you truly paying attention, or were you waiting to grab the mic and interject your own thoughts and opinions, before even processing what was shared? While the word “conversation” is tossed around lightly, most conversations are merely people unconsciously talking at each other, rather than conversing with each other. This, in…
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Content marketing is a highly effective way of growing a business, providing a return on investment that other promotional approaches struggle to match. When it’s done well, it can establish a brand’s reputation for expertise within its niche, generate engagement with potential customers, and provide compelling evidence to influence B2B buying decisions. But all these benefits rely on content that hits the mark, and great content doesn’t arrive by accident. Taking a methodical approach to content creation helps ensure the effectiveness of the resources devoted to it, and also helps generate a constant flow of ideas to maintain a campaign’s…
We are not a one-size-fits-all society, nor are our websites. As our physical world becomes more aware of creating physical accessibility, we should also understand the importance of facilitating web accessibility as well. As we spend more time surfing the web, learn more about how to increase inclusivity for people with disabilities. It’s just good practice, and it also benefits your company. The two biggest types of marketing are outsourced and in-house. Both want to promote your business to the best of their ability, but they have a few big differences. Learn more about the differences between outsourced and in-house marketing!…
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” As the iconic Maya Angelou quote so eloquently explains, people aren’t fixed on your tangible words or actions. Rather, they resonate with the intangible feelings beneath them. I’ll cut right to the chase: the same is true in marketing. In a robust and highly competitive marketplace, customers often struggle to find tangible differentiators between brands and their competitors. Met with several similar products and services, a deeper sense of value is what turns prospects into loyal consumers.…
Countless business owners are in search of the “secret sauce” for success when it comes to marketing their brand. Even if a foolproof recipe does exist, kick-ass campaigns and stand-out content are meaningless if you haven’t created a strong foundation for your company to build on. You may already feel confident in your company’s website presence, but you still need to ensure that your site’s search engine optimization (SEO) is helping drive qualified traffic to your website before you put your foot on the gas. This means making sure your website and online content are optimized to be found easily…
So you’re wondering what type of marketing you should implement for your business? Well, you’ve come to the right place. The two biggest types of marketing are outsourced and in-house. Both want to promote your business to the best of their ability, but they have a few big differences. Learn more about the differences between outsourced and in-house marketing below! The post Outsourced VS In-House Marketing: What’s Best For Your Business? appeared first on Digital Storyteller.…