Marketing/Communication/Branding

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I’m so excited to share the launch of Coach Amy Wolfgang’s brand-new website! It’s been a true team effort, and I’m thrilled to have worked with the fabulous Jen Whittemore on this project. But—let’s be real—the real MVP here is marketing strategist Susan Gold.What makes Susan stand out in a sea of marketing folks? Her superpower: Identifying what makes you different.…

As we celebrate Earth Day, it’s a moment to reflect on the parallels between sustainable environmental practices and sustainable business growth. Just as our planet thrives on natural processes, so too do businesses flourish when they cultivate authenticity and trust.

 The Paradox of Quick Fixes

In today’s digital age, it’s tempting to rely on paid advertisements and flashy campaigns to…

Want your marketing to directly impact your business growth? Here’s how to make it happen. Marketing that aligns with business goals drives better results, from higher ROI to improved customer retention. Misaligned efforts, however, lead to wasted resources and missed opportunities.
5 Key Ways to Align Marketing With Business Goals:

  • Set Clear Goals and Metrics: Focus on specific, measurable objectives

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    Greetings from Mother Earth, Yes. I’m talking about me. I’m Mother Earth. Today is Earth Day, and in the spirit of the occasion, I proudly flaunt the nickname bestowed upon me by my friend Lisa. Whether it’s color-coordinating my reusable bag collection or turning food scraps into compost gold, I’m all in! I hope you joined the recycling party and keep…

    Think about the last time you bought something without feeling “sold to.” Maybe it was a software subscription that felt like the obvious solution rather than a forced sale. Or a business consultant whose insights were so valuable that hiring them was a no-brainer. That’s great marketing. Not the kind that floods your inbox with […]
    The post Why the…

    For those responsible for driving revenue growth through effective marketing, 2025 is shaping up to be an extraordinarily challenging year. Economic uncertainty is ratcheting up expectations for return on investment while new technology is upending everything we thought we knew about how to stay visible and drive sales online. Further, increasing regulations on data privacy are forcing changes in how…

    A few months ago, Gina Abudi came to me with a clear mission: she wanted to launch a LinkedIn newsletter on change management, but there was one non-negotiable—“I don’t want this to be dry.”Gina knew that change management could easily turn into a corporate snooze-fest, and she was determined to do something different—something that felt approachable, engaging, and, most importantly,…

    Mastering strategic communication is no longer optional—it’s essential for success in today’s fast-paced environment. Effective communication shapes outcomes in both personal and professional settings. Yet, some two-thirds of managers report feeling uncomfortable communicating, and not just what they perceive as “bad news.” This has tremendous consequences. Whether you’re leading a team, managing stakeholders, building relationships, or a career, you need…

    Nicole Hanusek, CEO & Founder of Smack Happy Design, and web-designer-turned-WordPress-wizard Heather Bauer sat down for a behind-the-scenes look at how a few quick, cost-effective tweaks can make your website irresistible to search engines.
    During our latest LinkedIn Live, we unpacked the exact five-step “SEO foundation” that helped one Bay Area business owner reinvent her online presence—and book two…