Businesses of all kinds understand the importance of having good online visibility. The internet is the primary means people use to find and research where to purchase goods and services, even when they intend to buy those things in person. In fact, half of all searches on Google originate as local searches, meaning that the searcher was looking for something

In 2022, we can expect to see the B2B market following where B2C has already blazed a trail: increasing adoption of digital tools and tactics to boost sales. The changing demographics of B2B buyers and their expectations, plus the opportunity that new and improving technology offers companies to reach new customers and better serve the ones they already have, means

Summary: If you to want to accurately measure the success of your digital marketing efforts there are some key performance metrics that you need to monitor. Below are 5 important things to track that will help you determine the success of your marketing efforts.
Watch our recorded webinar on this topic and read our summary below:

Benefits of Measuring Online