Summary: Are you effectively using Google Analytics 4 for your business? We discuss the fundamentals of GA4 reports what you need to track to measure ROI.
In the evolving digital analytics landscape, Google Analytics 4 (GA4) has now become the primary tool marketers use to glean actionable insights from their site data. With the end of Universal Analytics, using GA4 to
Unveiling a Digital Art Renaissance: The Smack Happy Curated Art Show
Revolutionizing Art in the Digital Space
The Smack Happy Curated Art Show emerges not just as an exhibition but as a pioneering exploration of what art can become in the digital age. This initiative goes beyond traditional gallery walls, weaving art into the fabric of the web, transforming business websites into galleries, and turning an online journey into an art
Announcing The Smack Happy Curated Art Show
A Virtual Art Gallery Experience that Redefines the Traditional
In the heart of San Francisco, where creativity meets technology, Smack Happy Design unveils a passion project that reimagines the art show. A pioneering virtual gallery experience, The Smack Happy Curated Art Show curated by Smack Happy Design Founder, Nicole Hanusek, bridges the gap between art enthusiasts and the vibrant Bay
Ads Vs Organic Marketing: What is a Better Investment?
When it comes to driving online traffic, you’ve got two main players in the game: ads and organic marketing. But where should you put your money? Let’s discuss.
The post Ads Vs Organic Marketing: What is a Better Investment? appeared first on Digital Storyteller.
Is AI Content Hurting Your SEO?
For about as long as search engines have been around, businesses have been looking for ways to ensure that their website lands at the top of search results for the products or services they’re trying to sell. After all, how can you generate business from your website if nobody can find you online? High-quality content boosts a site’s relevance and
B2B Content Marketing: Don’t Neglect the Human Touch
In the world of B2B marketing, it can be easy to get caught up in the technology trends that both open new avenues for opportunity and present novel challenges for gaining a competitive edge. Nobody wants to be left behind while their competitors innovate, nor is it safe to rest on tried-and-true methods while the way we communicate evolves. However,
Stanley’s journey is a masterclass in brand resilience and relevance.
How did a 100 year-old product jump from $74 million in 2019 to $750 million in 2023?
Spoiler alert: it’s not about the product.
In the last few years, we’ve seen quite a few weird products thrive…Liquid Death, flamethrowers, and even JPG art fetching millions.
Yet, Stanley’s remarkable brand success stands out as one of the most extraordinary business stories
When is AI Content a Good Idea?
Summary: Explore the new world of AI-generated content in digital marketing. Learn about the pros, challenges, and when it’s the right choice for your business.
Artificial intelligence (AI) is reshaping the landscape of digital marketing and content creation. As businesses strive to meet the demand for fresh and relevant content, the role of AI has evolved from a mere technological novelty
How to Amplify a Great Story
by Jennifer Goddard Combs
A well-crafted pitch, whether it’s a press release, website, video, or presentation, tells a story. In a short space, it conveys ideas about your brand, what you’re offering, and why someone should spend a bit more time with you or your product. The next big challenge is getting that story out in front of the people
How Long Does SEO Really Take?
So, you’re delving into the world of SEO. You’re optimizing keywords, refining internal linking, and meticulously structuring your website’s architecture. Now, you’re curious: How long until you see results? And what can you expect those results to look like? The short answer: SEO results usually start trickling in after about six months. But, you’ll likely […]
The post How Long