Every year around this time, the floodgates burst open for holiday advertising. While Thanksgiving will look a little different in San Diego and around the world in 2020, holiday marketing campaigns are still saturating every advertising medium. It can be overwhelming to think about how your business can compete in this space during such a turbulent season. Want to create a campaign that your target audience will gobble up? You can’t cut through the Christmas clutter only by capitalizing on the best “warm fuzzies” and trends. Here’s how to mix in some of our tried-and-true digital marketing best practices to…

You’ve spent lots of time and effort crafting the perfect email campaigns. You designed them well, wrote compelling copy, and placed buttons in all the right places. Now, why aren’t people opening your email? Low open rates on email can be frustrating, but there are steps you can take to turn the tide and increase the effectiveness of your emails.  Here’s how to improve open rates in email marketing. Improve Your Subject Lines  Subject lines are your contact’s first touchpoint with your email. If they are poorly constructed, you are hurting your email’s performance before people even get to see…

Email marketing is like that cozy cardigan you own – always there when you need it, but never quite at the top of the heap.    Contrary to popular belief, email marketing is not antiquated or outdated. In fact, email marketing is a tried and true tactic for reaching your audience. It’s a budget friendly marketing technique that can be used to move your potential customers through the sales funnel and aid in lead generation. There are several things that your company can do to make sure this part of your digital marketing strategy is set up for success.  Email…

Telling your customers how great your beauty brand’s products are only goes so far. Having a trusted source demonstrate them can be more effective. If you’ve thought about influencer marketing for your business, then you may know that this marketing tactic has the ability to sway your customers.   Having a real person discuss your products in a positive light can elevate your beauty brand, and position your business as more than just a transactional relationship. Discover how influencer marketing impacts consumer perception from a digital marketing agency that specializes in the beauty industry. Authenticity People who are searching…

Las Vegas is known for eccentric entertainment at almost every property on the strip and downtown. Due to COVID-19 restrictions this year, many shows have been on a hiatus. However, after months of being dark, entertainers are finally taking the main stage again and promoting a whole new, safer experience. They’re pivoting their in-person event strategies in light of the pandemic, and we can learn from these Las Vegas digital marketing tactics. Social Distancing In Theaters Several major strip properties have revised their current hotel marketing plans by reintroducing some of their major shows and inviting patrons to see…

Following a year of significant unforeseen challenges, many small businesses are finding themselves unprepared for the new year and its upcoming marketing campaigns. With digital marketing becoming more important than ever, video is on many business owner’s minds as they think about how to connect with their target audiences. Keep reading to learn about the key benefits of video content and the best upcoming opportunities to produce professional content. Is Investing in Professional Videography Worth it for Your Small Business? Maximizing the potential benefits of video goes above and beyond reposting the same old YouTube clips over and over. Video…