Marketing/Communication/Branding

Here’s how it all went down.Friend: Are you still working on your next book?Me: Yes.Gotcha, didn’t I?No, I’m not engaged. (Please, I just got divorced!) No, I didn’t join a cult. And no, I’m not running off to open a goat farm in Vermont.(I mean… not yet.)What I did say yes to? Something way scarier: the half-finished, genre-confused, plot-wobbly manuscript

A few months ago, fellow copywriter Christine McShane interviewed me for a LinkedIn Minute talk, where I shared one do, one don’t, and one don’t worry about it when it comes to copywriting.In case you missed the video, here’s my advice in email form—because good copywriting advice is worth repeating.DO: Have a conversation, not a lecture.Ever been stuck listening to

The calls aren’t being answered!

New patients aren’t being booked!

Existing patients just feel abandoned!

You’ve worked hard to build a patient-centric medical practice, where the individuals who choose to entrust their health and wellness to you can feel heard and cared for. But increasingly, it feels like many of the people who walk through your door come in annoyed,

It’s summertime, and the living is easy—or so the saying goes. With summer movie releases taking over the screens, I found myself thinking about the classic debate: Which is better—books or their movie adaptations?I love to imagine who would play the characters in a book while reading, but that’s where my biblio-imagination ends. I need the film pros to bring it

Summary: This article helps B2B businesses choose the most effective video channels by aligning platform strengths with specific business goals across the buyer journey.
Want to make your B2B videos work harder? Start by choosing the right channels. Here’s what you need to know:

  • LinkedIn: Ideal for reaching decision-makers. It’s responsible for 80% of B2B leads. Short videos under 30

If your company has been struggling with online visibility since Google rolled out AI Overviews, you should brace yourself for more bad news—AI shows every sign of being not a fad, but the evolution of search. Google’s AI Mode is live in the U.S., and AI Overviews are become available to an increasing number of countries around the globe. Those