Marketing/Communication/Branding

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The dynamics of a startup culture are unique and pose various challenges that larger businesses are less likely to experience on such a significant level. Being a new business barely past its first anniversary of operation, our goal at Digital Storyteller is to combat these challenges and come out even stronger. And if we do say so ourselves, we’re doing a d*mn good job at it. The post Why Digital Storyteller is Investing in Emotional Intelligence Training appeared first on Digital Storyteller.…
In 2021, people crave authenticity more than anything else. They want to know what brands stand for and if they can align with those brand values. At the end of the day, people don’t want to be sold to – they want to be spoken to. When it comes to connecting with a target audience, brands need to build up the know, like, and trust factor. They need to make a great first impression that leaves people wanting to know more. So, where do you start? You start discovering your target market by understanding who your target audience is and…
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By Nyah Scott Successful news stories are those that accomplish the presentation of objective facts or data in a gripping, attention-grabbing way, but what happens when the draw of the headline isn’t enough to keep audiences engaged? The key to publicity and disseminating information about you or your business’ news is attention-retention. Fortunately, the answer to unlocking the asset of attention-retention is a communication strategy that is basically in our DNA. Storytelling or narrative is one of the most effective ways to follow and remember information. Because humans are “cognitive misers” (i.e., we want to complete tasks with as little…
Summary: Has the impact of COVID-19 sped up the need to digitally transform your business? Learn five ways this can be done for top results with our webinar recap below. As a leader in digital marketing with the largest network of digital marketing consultants, WSI conducted a monthly webinar to discuss how you can digitally transform your business in 2021. This webinar was presented by Kelly Biggs, a WSI consultant with over 20 years’ experience in sales and marketing, obtained her MBA in 2009, and has won numerous awards including Top Sales Consultant at Fortune 500 and small to…
Oftentimes many B2B businesses write off social media marketing based on the consideration that it’s too boring or not effective enough to be worth their while. But this isn’t necessarily the case. While it is true that the top brands that dominate social media are largely B2C brands, social media should be a part of every successful marketing strategy. The post How Does Social Media Marketing Help My B2B Business? appeared first on Digital Storyteller.…
Small businesses far and wide have come to understand the power of local search engine optimization (local SEO). As a business owner or manager, you may still be trying to wrap your head around the concept of organic SEO, and understanding the differences between the various SEO strategies. Fortunately, incorporating a local search engine optimization campaign and implementing SEO strategies is not as difficult as it might sound. By following a process with a specific set of tasks, you can make your way up the search engine rankings and be found by a whole new set of customers who are…
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Branding isn’t one size fits all. Every business has a specific voice, tone, and style that should be represented in its branding. With the right branding, a company can distinguish itself, stand out, and make a long-lasting impression – even after just a few seconds. The Right Branding Can Enhance Your Business Businesses can decide to invest in branding from the start or work on rebranding down the road. Either way, it’s a smart investment. Branding your business is about: Highlighting your personality No two businesses are alike, and you want to make sure to highlight that fact with your…