Here’s how it all went down.Friend: Are you still working on your next book?Me: Yes.Gotcha, didn’t I?No, I’m not engaged. (Please, I just got divorced!) No, I didn’t join a cult. And no, I’m not running off to open a goat farm in Vermont.(I mean… not yet.)What I did say yes to? Something way scarier: the half-finished, genre-confused, plot-wobbly manuscript
Marketing/Communication/Branding
Google’s June 30th, 3 Week Core Update: Where did your traffic go?
By Hema Dey
Have you noticed a drop in your Google rankings and visibility? Are your clicks declining rapidly, and leads coming in slower than ever before? If so, this article is essential reading—it will help you understand the recent major reset and what steps you need to take to get back on track.
If your business has already been struggling with declining…
Three Hot Tips
A few months ago, fellow copywriter Christine McShane interviewed me for a LinkedIn Minute talk, where I shared one do, one don’t, and one don’t worry about it when it comes to copywriting.In case you missed the video, here’s my advice in email form—because good copywriting advice is worth repeating.DO: Have a conversation, not a lecture.Ever been stuck listening to…
Medical Receptionist Tasks – First Impressions
By Hema Dey
The calls aren’t being answered!
New patients aren’t being booked!
Existing patients just feel abandoned!
You’ve worked hard to build a patient-centric medical practice, where the individuals who choose to entrust their health and wellness to you can feel heard and cared for. But increasingly, it feels like many of the people who walk through your door come in annoyed,…
Why Hustling Harder Isn’t the Answer and What to Do Instead
You’ve worked hard to build your business. You’ve taken on clients, stayed up late figuring things out, but even with all that effort, it…
Books and Movies
It’s summertime, and the living is easy—or so the saying goes. With summer movie releases taking over the screens, I found myself thinking about the classic debate: Which is better—books or their movie adaptations?I love to imagine who would play the characters in a book while reading, but that’s where my biblio-imagination ends. I need the film pros to bring it…
How To Use Social Media For B2B Thought Leadership
Summary: This article explores how B2B companies can use social media to build trust, showcase expertise, and establish themselves as industry thought leaders.
Social media is a powerful tool for B2B companies to establish authority and build trust. Here’s why it matters:
- 60% of B2B marketers rank social media as their top channel for driving revenue.
- 84% of decision-makers say
…
How to Choose Video Channels for B2B
Summary: This article helps B2B businesses choose the most effective video channels by aligning platform strengths with specific business goals across the buyer journey.
Want to make your B2B videos work harder? Start by choosing the right channels. Here’s what you need to know:
- LinkedIn: Ideal for reaching decision-makers. It’s responsible for 80% of B2B leads. Short videos under 30
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Practical Steps to Adapt to AI SEO Marketing
By Hema Dey
If your company has been struggling with online visibility since Google rolled out AI Overviews, you should brace yourself for more bad news—AI shows every sign of being not a fad, but the evolution of search. Google’s AI Mode is live in the U.S., and AI Overviews are become available to an increasing number of countries around the globe. Those…
Shopify Optimization & Email Automation: Quick Guide for Store Owners
By Carol Scalzo
Learn how to improve your Shopify store’s performance with 3 quick optimization tips and 3 must-have Klaviyo email flows. Grow sales, reduce churn, and automate smarter.
The post Shopify Optimization & Email Automation: Quick Guide for Store Owners appeared first on Hit-the-Web Marketing.