Getting the good news out about your brand is what PR is all about. But what do you do when bad news in the form of negative press is spread about your brand? Knowing how to handle negative press is essential. Social media guarantees that bad news travels fast and falsehoods that go unchallenged can destroy or discredit a business
ProVisors Member Thought Leadership
How AI Deepfakes Are Reshaping PR Crisis Management
No one is immune to a public relations crisis. The advent of social media has ensured that even the most unassuming individuals can find themselves under a blinding spotlight in a matter of minutes. We’ve all seen, or at least heard about, everyday people—store clerks, delivery drivers, or teachers—who have gone viral for saying or doing the wrong thing on…
Navigating the Looming Threats of AI: Crisis Preparedness for Businesses
With the rise of artificial intelligence (AI), processes once confined to human hands like reasoning, learning, planning, and creativity are now achievable with a few clicks. While this cutting-edge technology offers astounding speed and precision, it comes with potential pitfalls. Without a solid crisis management plan, the power of AI could pivot from advantage to disaster.
One significant…
Why Having a Crisis Communications Team Is Essential
When a crisis hits, every second counts. Rapid, decisive action anchored by a solid plan is essential, and so is a team of skilled crisis communication professionals to execute that plan. Without these core elements, organizations may find themselves in a chaotic scramble with their reputation and credibility hanging in the balance.
Having a strategic response plan isn’t just wise—it’s…
Four Strategies Leaders Can Use to Anticipate and Mitigate the Impact of Cancel Culture
Cancel culture doesn’t discriminate; it’s an issue that affects more than just celebrities and public figures. Anyone with an opinion can suddenly find themselves at the center of an online backlash that threatens their reputation and livelihood. The key to navigating this turbulent landscape is to anticipate potential pitfalls and act quickly to mitigate damage.
To prepare effectively, take a…
Four Strategies Leaders Can Use to Anticipate and Mitigate the Impact of Cancel Culture
Cancel culture doesn’t discriminate; it’s an issue that affects more than just celebrities and public figures. Anyone with an opinion can suddenly find themselves at the center of an online backlash that threatens their reputation and livelihood. The key to navigating this turbulent landscape is to anticipate potential pitfalls and act quickly to mitigate damage.
To prepare effectively, take a…
5 Ways PR Can Elevate and Repair Your Company’s Culture
“Culture” isn’t just a trendy term—it’s a powerful driver of business success or failure. Companies known for cultivating positive, engaging workplace cultures tend to attract high-quality applicants and retain talented employees. On the flip side, organizations plagued by a reputation for toxic environments will struggle to draw in top-tier talent and inspire loyalty.
In today’s competitive job market, businesses that…
Why Media Training Is a Game-Changer
For most business owners, interacting with the media isn’t something that comes naturally. It’s not a skill often honed in day-to-day operations, which is why, when the moment comes, many people feel uncertain or out of their depth.
But here’s the truth: talking to reporters is a unique opportunity to share your side of the story. Done well, it can…
Reputation Rehab: When to Bring in the Experts
These days, it takes just one viral post or a snowballing tweet to turn your brand’s reputation upside down. Online reputation management isn’t just a nice-to-have; it’s your frontline defense and a key part of your long-term business strategy. If you’re not watching what’s being said about your brand online, it’s like walking a tightrope without a safety net.
Managing…
The Misunderstood Power of Saying “No Comment”
“No comment.”
It’s a phrase many professionals lean on when faced with tough questions from the media. The logic seems sound: by staying silent, you avoid risking a misstep that could escalate into a bigger problem. You cut the conversation short, close the door, and move on. But is this really the best move?
From a strategic communications perspective, saying…