Send us Fan MailMost owners can feel when sales and marketing are out of sync — they just can’t name why. In this episode, Craig Andrews (Beholder Agency) and Evan Polin (Polin Performance Group) lay out how to tell if your sales and marketing are truly aligned, and how to fix it when they’re not.They cover:
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Send us Fan MailMarketing can generate all the leads in the world — but if your intake process is weak, your firm won’t grow. Hosts Craig Andrews (Beholder Agency) and Evan Polin (Polin Performance Group) sit down with two guests who live on opposite ends of the client journey: Emily Rowell, partner at Peachtree Offices, and Andres Palma, a…
Send us Fan MailYour revenue goal isn’t a wish. It’s math, and if you can’t see the math, you can’t manage it.We walk through part two of our Revenue Cookbook series and get practical about what actually goes into a predictable revenue plan. We start at the end, the annual sales number you want, then break it into client…
Send us Fan MailAI agents are moving from hype to real tools small businesses can use to sell and market smarter. Hosts Evan Polin and Craig Andrews sit down with Patrick Begley to unpack what agentic AI actually means, where AI agents fit in sales and marketing, and the practical first steps a small team can take without a…
Send us Fan MailYour revenue target is only useful if you can explain, with numbers, how you will reach it. We take you behind the scenes of the Revenue Cookbook, our simple framework for building predictable revenue by turning a big goal into a clear weekly plan based on real sales pipeline math.We talk through the data that makes…
Send us Fan MailLikes are easy to count. Profit is harder. Today we get brutally practical about measuring ROI across marketing and sales so you can stop guessing, stop “feeling busy,” and start building a growth system you can actually defend with numbers. We talk about what ROI really means, why tracking time and spend matters as much as…
Send us Fan MailIf LinkedIn “doesn’t work,” we think it’s usually because it’s being used like a static profile page instead of a living sales and marketing system. Craig Andrews and Evan Polin sit down with LinkedIn expert Sharon Shapiro of Broly Marketing to get specific about what actually moves the needle: clean data, smart targeting, authentic messaging, and…
Send us Fan MailSales and marketing can either fuel each other or quietly sabotage each other. Recording live at PJ Wellahan’s in Oaks, PA with the Electrical Association of Philadelphia, we get brutally practical about what happens when marketing generates attention but sales can’t close, or when sales blames “bad leads” while marketing swears the leads are fine. The…
Send us Fan MailWant proof your sales training actually works? We dig into a no-fluff framework that moves beyond “feel-good” workshops and into measurable behavior change, pipeline impact, and real revenue. With sales coach Evan Polin and growth marketer Craig Andrews, we unpack how to align marketing and sales into a single system that compounds results instead of clashing…
Send a textBuyers on their phones aren’t browsing—they’re choosing. We dive straight into how local search, clear messaging, and sales alignment transform high-intent moments into revenue you can forecast. Craig lays out the local-first marketing framework that gets your brand where it matters: “near me” queries, city pages, and listings that speak the language of your neighborhood. Evan shows…
