Send us a textEver witnessed the classic battle between sales and marketing teams? “They’re sending us garbage leads!” versus “They can’t close what we’re giving them!” This fundamental conflict has existed since the dawn of business itself, but it doesn’t have to plague your organization.In this enlightening episode, EOS Implementer James Wisdom joins hosts Craig Andrews and Evan Polin
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Know Your Buyer: How Sales Personas Drive Revenue Growth
Send us a textAre you struggling to connect with potential clients? The answer might be hiding in your understanding of customer personas. In this illuminating episode, sales coach Evan Polin and marketing expert Craig Andrews reveal how developing detailed customer personas can transform your sales approach from scattershot to laser-focused.”Personas are only important for salespeople and companies that want…
Measuring Marketing Impact: Beyond Vanity Metrics
Send us a textWhat happens when a C-suite executive asks the marketing team about bottom-line impact and is met with blank stares? For Mike Strata, that uncomfortable moment became the catalyst for creating Galileo, a revolutionary marketing analytics platform that’s exposing the massive blind spots in how businesses measure marketing effectiveness.You’re about to discover why the metrics you’ve trusted…
Master Your Customer Personas
Send us a textHave you ever felt like your marketing dollars are disappearing into thin air? Or wondered why your sales team struggles to convert seemingly good leads? The answer might lie in how well you understand who you’re actually selling to.In this enlightening episode, Craig Andrews and Evan Polin tackle the often misunderstood concept of customer personas and…
How to Build an Effective Marketing Plan Outline
What is a Marketing Plan and Why is it Important?
A
marketing
plan is a strategic document that outlines a business’s
marketing
objectives, strategies, and tactics to achieve its goals. It serves as a roadmap for how a company will promote its products or services, reach its target audience, and ultimately drive growth. Whether you’re a small business owner or…
How Digital Marketing Can Transform Your Small Business
What is Digital Marketing and Why Does It Matter for Small Businesses?
Digital marketing
refers to the use of online channels and strategies to promote products or services, connect with customers, and drive business growth. Its core components include search engine optimization (
SEO
),
social media marketing
, email marketing, pay-per-click (PPC) advertising, and content marketing. Unlike traditional marketing…
Understanding Local SEO and Its Impact on Business Growth
What is Local SEO?
Local SEO
, or local search engine optimization, is a specialized branch of
SEO
that focuses on optimizing a business’s online presence to attract customers from specific geographic areas. Unlike traditional SEO, which aims to improve visibility on a global or national scale,
Local SEO
zeroes in on location-based search queries. For example, when someone searches…
Finding Your Core Customer: The Key to Business Growth
Send us a textWhat if everything you thought about your ideal customer was wrong? In this eye-opening conversation with Kevin O’Connor, Vice President of Strategic Coaching and Consulting for Align5 and scaling up business coach, we uncover the crucial difference between high-revenue customers and truly profitable core customers that can transform your entire business strategy.Kevin challenges conventional thinking by…
What Is Integrated Marketing and Why Does It Matter?
What Is Integrated Marketing?
Integrated
marketing
is a strategic approach that unifies all
marketing
efforts across multiple channels to deliver a consistent message and cohesive
brand
experience. At its core, integrated
marketing
ensures that every touchpoint a customer encounters—whether it’s a
social media
post, email campaign, TV ad, or website—works together seamlessly to reinforce the brand’s identity and values. This…
Trade Show Aftermath: Converting Connections into Cash
Send us a textThe trade show is over. You’ve collected business cards, scanned badges, and had promising conversations. Now what? In this final installment of our trade show trilogy, Evan Polin and Craig Andrews reveal the most critical—and most commonly neglected—phase of trade show strategy: the post-show follow-up.We begin with the clear signs of on-floor success that should set…