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Rhonda Overby

Latest from Camera Ready, Inc.

Reading “Post Truth Era” as an accepted, accurate, description of today, in a credible publication, proved disconcerting. We live in an era where words are louder than ever—yet, for many, they seem to mean less than they once did. But why is that? And what does it mean for the brands, leaders, and organizations who are trying to communicate effectively…

As we celebrate Earth Day, it’s a moment to reflect on the parallels between sustainable environmental practices and sustainable business growth. Just as our planet thrives on natural processes, so too do businesses flourish when they cultivate authenticity and trust.

 The Paradox of Quick Fixes

In today’s digital age, it’s tempting to rely on paid advertisements and flashy campaigns to…

Mastering strategic communication is no longer optional—it’s essential for success in today’s fast-paced environment. Effective communication shapes outcomes in both personal and professional settings. Yet, some two-thirds of managers report feeling uncomfortable communicating, and not just what they perceive as “bad news.” This has tremendous consequences. Whether you’re leading a team, managing stakeholders, building relationships, or a career, you need…

When it comes to Strategic Communication, always opt for the treat.

Every message is a choice between a “trick” or a “treat.” 

Opting for the trick by offering misleading or confusing information can be a spooky mistake. 

When you choose the treat, you present clear, authentic, and targeted messaging. Over time, that builds trust and drives action, which is the…

October is Cybersecurity Awareness Month. The Camera Ready team believes effective strategic communication goes hand-in-hand with robust cybersecurity.  In a world where information is power, protecting sensitive data is critical to maintaining trust, safeguarding reputations, and ensuring smooth business operations. 

Wherein there are enterprise level tools and third-party cybersecurity certifications for business, here are basic TIPS anyone can employ to…

Happy World Entrepreneurs Day! Today we celebrate the innovative minds driving change and shaping our future.

At Camera Ready, we’re particularly excited to do so as effective communication is the backbone of every successful entrepreneur. Successful entrepreneurship entails:

  • Sharing your vision
  • Strategically engaging your audience
  • Building strong relationships, and
  • Navigating challenges with clarity.

Embrace the power of strategic communication to…

By: Rhonda Overby, CEO

“Don’t let them trap you, Overby. Whatever you do, don’t let them trap you.” A veteran network newscaster bestowed that cryptic advice.  Upon further inquiry, it became evident that the poignant warning stemmed from personal experience. He disclosed an impressive salary that enabled him to lead a very comfortable lifestyle. Yet, despite these material comforts, he…

In a world often fractured by differences in beliefs, opinions, and experiences, thepower of words to bridge divides cannot be underestimated. Language serves asa universal tool that can bring people together, foster understanding, andpromote empathy. Here’s how words can serve as a bridge across divides:

  • Fostering Empathy: When we communicate effectively through words, wehave the opportunity to understand perspectives that

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    The 2024 Earth Day theme, Planet vs. Plastics, brings to mind the Real vs. Fake, Authentic vs. Talking Points communications environment of today. Communication affords connection, but only if the words are true.  Connection does not necessitate agreement, but rather understanding.

    An open mindset offers the ability to agree to disagree and the opportunity for growth.

    Algorithms that feed more of…

    by Vernon A. Reid, Jr.

    In your wealth accumulation, retirement planning and cocktail conversations, discussions tend to focus on stocks.  As one ages, investment stability matters. Thus, bonds begin to matter more in investment considerations. For absolute size, the US, bond markets (US, State & Local Governments, corporate, mortgage-backed, and securitized) are close to $40 trillion in value, versus less…