Carabiner Communications

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Carabiner Communications Blog

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Peter Baron

Latest from Carabiner Communications

Marketers wear a lot of hats these days—strategist, content creator, social manager, data analyst—and the list goes on. The good news is the right marketing technology (MarTech) tools can help ease this heavy workload, automating repetitive tasks and streamlining others so you can stay focused on delivering results. As a B2B marketing agency, we’ve test-driven […]
The post 9 MarTech…

When most people hear the term “media training,” they think of damage control — such as learning how to survive a tough interview during a company PR crisis. But media training is no longer just for executives in hot water. Increasingly, it’s become a vital tool for a range of professionals who find themselves in […]
The post Media Training:…

In B2B marketing, thought leadership is more than a buzzword—it’s a critical strategy for building trust, having a voice in industry conversations, and positioning your brand as an expert. But in an online world dominated by algorithm-driven platforms and short-form content, marketers need a space for deeper, more meaningful engagement. That’s where Substack comes in. […]
The post Is Substack…

We all know video is a powerful marketing tool, but creating high-quality content can feel overwhelming without the right resources or expertise. That’s why Carabiner Communications continues to partner closely with Lisa Whitman of Digital Stories Media Group. Together, we’ve helped many of our clients produce engaging, versatile videos that work across multiple channels and […]
The post Video Marketing…

If your job entails B2B content marketing or corporate communications, you’ve likely heard of AP Style (aka Associated Press Style). But do you know why it matters in a professional setting? For many forms of business writing, adherence to the AP Style Guide can elevate your brand’s credibility by ensuring clarity and consistency across all […]
The post Why AP…

Trade tariffs don’t usually factor big in marketing strategies — but that may be changing. In recent months, talk of new tariffs and changes to existing ones has flooded the headlines, and implications go beyond the manufacturing floor. From supply chain disruptions to pricing pressures, tariffs can directly and indirectly impact how businesses operate. This […]
The post Tariffs Are…

Half the year is already gone—blink, and you might have missed it. Between fluctuating market conditions, shifting customer expectations, and the latest digital trends, your B2B marketing strategy may have taken some unexpected turns. Or maybe it hasn’t evolved at all, failing to pivot with the changes. But there’s good news: It’s not too late […]
The post Is Your…

Standing out in a crowded market can feel like an uphill battle.  Many B2B companies fall into the trap of relying solely on product specs, service tiers, or pricing to differentiate themselves. But in today’s competitive markets, that’s not enough. Buyers aren’t just evaluating your product—they’re sizing up your brand. And in a sea of […]
The post 4 Ways…

Just as it’s become part of our everyday lives, social media is completely reshaping public relations. Platforms like LinkedIn, Facebook, X, and Instagram have revolutionized how brands communicate, engage with their audiences, and manage their reputations.  In fact, 33% of PR professionals say they are now using social media tools daily, and another 17% use […]
The post New Rules…