David Telisman Communications, LLC

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Let me be clear: I like AI. I speak on it, I use it, and I’ve seen how it can boost productivity and save time.

But there’s a line AI can’t cross, and it’s the one between information and understanding. That’s where your customers live, and that’s where only a human can really connect.

ChatGPT is an incredible tool, but if you’re handing

We love a good scapegoat, especially one we can’t see, touch, or fully understand.

Enter: the algorithm. The mysterious force that supposedly holds our content hostage and withholds our engagement trophies.

Except… maybe it’s not the algorithm. Maybe your content just isn’t that good.Before you throw your phone across the room, hear me out. This isn’t an insult; it’s an

Artificial Intelligence is impressive.

It can write essays, answer complex questions, tell jokes, and generate videos.But occasionally, it goes rogue, confidently producing information that’s entirely fictional. I once asked it to give me a recipe for Chicken Piccata, and it wrote an article about the War of 1812 (for real).

This phenomenon is charmingly called an “AI hallucination.” Yes, AI

Artificial Intelligence (AI) is everywhere—from virtual assistants like Siri and Alexa and large language models (LLM) like ChatGPT to recommendation algorithms on Netflix and self-driving cars.

If you’ve been keeping an eye on the news or scrolling through your social media feed, you’ve probably come across the term “AI ethical concerns” a few times.

AI ethics or ethical AI are