Forward Push

Forward Push Blogs

Blog Authors

Latest from Forward Push

A single keyword focus isn’t enough if you want your law firm to get seen at the top of a Google search.
Google’s used semantic analysis to get better and better at returning relevant search results.
And marketers who have embraced semantic search for their clients have leapfrogged over competitors by focusing on consumer language and understanding the power

I’ve always believed that embracing technology is the key to staying ahead in any industry, and the legal sector is no exception.
What Bloomberg Law Has to Say
A recent survey by Bloomberg Law has shed light on some fascinating trends that I couldn’t help but share.
Rapid Adoption of Generative AI: In just a few months, there’s been a

It’s no secret that missteps in your legal marketing SEO strategy can quickly become a source of great frustration.
Chasing after prominent keywords can take too long to make a significant impact.
In fact, it can drain you of valuable time and money without ever delivering the traffic your law firm needs.
If You’re Office is Location Dependent
Because most

“Oh, pay-per-click ads didn’t work for our practice area.”
I hate to hear that because it’s probably true…but it didn’t need to be.
But Aren’t They Effective?
Google ads for law firms are actually one of the most effective ways to drive traffic to your firm’s website or dedicated landing page, but there are common errors that often leave lawyers

Best Legal Conferences for Q3 and Q4 2023
Staying up-to-date with the latest knowledge, technology, and networking opportunities is essential for lawyers and key law firm staff. Legal conferences provide a unique platform for growth minded legal professionals to gather, learn, and share insights that can significantly impact their careers and firms.
As big travel enthusiasts, we also think that

In the digital age, law firms are constantly seeking innovative ways to reach potential clients. One such avenue is Google’s Local Services Ads (LSAs), which includes a feature known as Google Screened. This tool can be a game-changer for legal marketing, but it’s essential to understand its intricacies to maximize its benefits.
Features and Benefits of Google Screened
Google Screened

It’s maybe a little ironic, but Google Search Advocate John Mueller, recently searched Twitter for answers.
The exchange turned into an article on Search Engine Journal – based on the answers Mueller got to his critical question:
What should you look for when hiring an SEO consultant?
Since the agency specializes in local SEO, I found myself agreeing with several

The key to doing more while working less…

…plus, lunch and networking?

That sounds perfect.

Especially when you have someone with the energy and expertise of Nkoyo-Ene Effiong sharing actionable insights to help lawyers build a practice that excites them.

Of course, being in legal marketing, it grabs my attention whenever the presenter shares about successful law office branding.


Last year she made the big decision to strike out on her own.

Determined to establish herself as a top solo tax attorney while building a thriving practice.

She knew working with legal marketing experts who understood her strengths and could communicate her value proposition effectively would be crucial to her success.

Our agency took the time to understand her