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Market Effectiveness™ is about how well you service your marketplace and your customers. It includes how you create products and services, how you market, sell and service them and how you manage the product revenue lifecycle. Planning, measuring, and managing market effectiveness is the most important activity in every enterprise. Market Effectiveness drives profitable growth. The … Continue reading Market Effectiveness

Staying competitive and relevant are two key issues on the minds of senior leaders and boards of directors. The rapid evolution of technology plays a pivotal role in addressing these two issues. To successfully navigate the digital landscape, leadership teams turn to digital technology consulting firms like Group50® Consulting. They do so to identify ways … Continue reading Digital Technology

Market Effectiveness, a term used by Group50® Consulting, defines the business processes associated with serving customers. In every business, managing and optimizing these processes are critical to success. Manufacturing and distribution companies are especially challenged because there are many channels of distribution they must be effective at: Direct to Consumer (D2C), Bricks & Mortar and … Continue reading Market Effectiveness:

Continuous Improvement is a fundamental concept in the world of Lean and Agile methodologies. It revolves around the idea of constantly striving for excellence, optimizing processes, and enhancing overall efficiency. In this article, we will explore the core principles of Continuous Improvement, the continuous service improvement process, its components, and how to create an environment … Continue reading Making Continuous