A strategic blueprint crafted after meeting with CEOs, franchise owners, and business leaders facing unprecedented turbulence, by Hema Dey, CEO and Founder of Iffel International Inc.
Over the past year, I have sat with CEOs, franchise owners, founders, and operators across multiple industries, and the conversations have all pointed to the same reality:
The cost of doing business is
By Hema Dey, Fractional CMO & CEO of Iffel International Inc.
3 Key Takeaways
Fractional marketing delivers executive-level expertise and growth strategy without the cost or commitment of full-time hires.
International companies can expand into the U.S. market strategically while mitigating legal and employment risks by leveraging a fractional marketing model.
Data-driven, measurable marketing strategies—like those from Iffel International—transform businesses
Why Choosing the Right Branding Consultant Is Your Most Critical Investment
AI is an amplifier. It can magnify brilliance or broadcast chaos. A single misaligned AI deployment or poorly guided marketing campaign can spread misinformation, distort your brand voice, and damage your reputation faster than any human error ever could. And here’s the truth most leaders learn the hard way:
TL;DR: Selecting Your AI Marketing & SEO Team Wisely
In the AI era, everyone claims to be an “AI-powered marketer” but few understand how to use technology strategically. AI can optimize content, analyze data, and boost traffic, but without marketing fundamentals audience insight, positioning, storytelling it simply amplifies confusion.
The best marketing and SEO teams blend human creativity with AI
TL;DR: When AI Goes Rogue
AI doesn’t fail people without strategy do. But people without an understanding of technology may fail with good strategies.
A company used an “AI SEO expert” and saw a traffic spike… until 700 fake articles went live, including one fabricating a story about someone’s husband.
AI is an amplifier, not a strategist. Without a clear
Redefining Marketing Performance: Why the Old Formula Is Dead and How to Measure Success in the AI Era
By Hema Dey, CEO of Iffel International
3 Key Takeaways from this article
By Hema Dey, CEO of Iffel International
3 Key Takeaways
Key Takeaways
3 Key Takeaways
3 Key Takeaways