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The role of public affairs professionals in influencing both perception and decision-making has become increasingly critical for organizations and policymakers looking to ensure progress. Particularly where the popularity of social media and increased connectivity through smartphones and communication apps are concerned, having rapidly evolved the landscape for government agencies, real estate developers and entities requiring public approvals. In a short…

When it comes to public relations (PR), one of the first questions many businesses ask is: How much does it cost? It’s a fair question, especially when you’re considering investing in PR to elevate your profile. However, like most things in business, the answer isn’t as simple as a flat fee. The cost of PR varies depending on a number…

Tampa, Fla. (February 21, 2025) – Miami-based INGAGE Biz (INGAGE), a leading marketing firm in the sectors of legal, real estate, government and education, announced the opening of a Tampa office and the promotion of Tampa-based  Michelle Lenhart to Senior Vice President, Public Relations and New Business Development. The expansion underscores INGAGE’s rapid growth in response to Florida’s influx of…

 
In today’s competitive legal landscape, your law firm’s visibility and reputation are more important than ever. With countless firms vying for clients’ attention, standing out from the crowd isn’t just a luxury—it’s a necessity. That’s where a public relations (PR) firm, like INGAGE, can step in and transform your law firm into a well-known name in Florida.
As someone…

Every business has a story worth telling. It’s not just about what you do or the products you sell; it’s about the journey, the mission, and the purpose behind it all. Your brand story gives your business depth, making it real and relatable for your audience. When done right, a brand story builds trust, inspires loyalty, and helps people connect…

In today’s competitive landscape, storytelling has become one of the most powerful tools in a marketer’s arsenal. Whether you are a law firm, non-profit organization, or individual lawyer, the ability to tell compelling stories can transform the way you engage with clients and prospective clients. But why is storytelling so effective in marketing, and how can your organization use it…

In today’s digital age, search engine optimization (SEO) is crucial for improving the visibility of your website and ensuring it reaches the right audience. If you want potential clients or users to find you quickly, understanding and applying SEO basics is essential. Let’s walk through some key SEO concepts and how they can help boost your website’s visibility.
What is …

Social media content: A silly gimmick or a useful tool to market your law firm?
If you answered a useful tool, you would be correct. However, deciding what to share in the digital marketing sphere can be overwhelming, especially when it comes to keeping up with the trends. So, what type of content do you need to post?
In reality,…