Your website is a credibility piece for your brand and acts as the hub of your digital marketing strategy. If your online marketing is successful, you will be able to drive more qualified traffic to your website. Once you get traffic to your website, you need to find ways to convert that traffic into customers. This is known as a
10 Best Practices for Great SEO: Generate Momentum with Your Digital Marketing
Countless business owners are in search of the “secret sauce” for success when it comes to marketing their brand. Even if a foolproof recipe does exist, kick-ass campaigns and stand-out content are meaningless if you haven’t created a strong foundation for your company to build on.
You may already feel confident in your company’s website presence, but you still need
5 Tips on Tracking Your Digital Marketing Metrics
You already know that tracking your business goals is the key to success. But are you also tracking your digital marketing metrics? It’s crucial to track the progress of your marketing efforts on a regular basis. It gives you clear insight into whether you’re reaching your target audiences and whether your tactics are working the way they should. If they
5 Ways To Improve the Content You Share on Social Media
Social media gives you the opportunity to establish yourself as a thought leader in your industry. While consistency is important, blindly posting without a marketing strategy isn’t optimal for extending your reach and growing your audience.
Below are 5 questions you should consider asking yourself as you promote your business on social media:
1. Are you posting new content on
5 Ways To Build an Online Community Around Your Business
To establish a community around your business on social media, you need an engaged audience. These are the people who will remember you – and continue to buy your products or services. If you are not responding or engaging with your community, you are missing out on valuable quality time with your biggest advocates and hottest leads!
Below are 5
Tips on Creating an Effective Digital Marketing Strategy
It’s very rare that a business can be successful in its marketing efforts when there’s no strategy or detailed plan in place. There are many different approaches when it comes to establishing a digital marketing strategy. Once you are clear about your goals and strategic direction, it’s easier to understand where to spend your time and how to make the
What You Should Consider When Adding Video To Your Marketing Strategy
It’s no secret that adding video to your marketing efforts can make a big impact. YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined and according to statistics from Wyzowl, 66% of consumers prefer watching a video to reading about a product.
But before you hit the post button, it’s important
Landing Pages 101: How To Design a Page That Converts
Your marketing strategy may start with social media, but if you don’t have a strong landing page capturing traffic on your website, you’re likely missing out on valuable conversions. To ensure that you’re setting your social media marketing up for success, here’s how to design a landing page that converts.
Grab Attention
The first step to developing a successful landing
The Art of the 24 Hour Social Media Story
We saw it first with Snapchat and the Snapchat Story in 2013, but since then, every major social media platform has created their version of the 24 hour story. While you could post the same content to each platform for the same 24 hour time period, this method may not be the most effective strategy for your business.
So,
3 Ways to Network Online for Your Brand
Creating social media accounts for your brand is a good start to reach your customers and audience online, but your efforts shouldn’t stop there. To keep your social channels active and excited, you’ll need to make time to network online. Networking can be as simple as liking your audience’s comments, but it’s powerful enough to produce great results for your