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Nina Segura

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Have you ever looked at your calendar at the end of the day and thought, “Where did my day actually go?” You stepped into this role because you had vision.
 Because you were capable. 
Because you cared.   And somewhere along the way, the very strengths that helped you build your role slowly became what was limiting its growth.
This is…

There’s something many leaders don’t often pause to fully see.
80% of leaders believe they are delivering an exceptional client experience. When clients were asked the same question, only 8% agreed. (Bain & Company)
That gap is not just a service issue. It is a signal that something deeper in the relationship is misaligned.
In our April Every Day Is Friday Mastermind, within…

Many of us have a clear vision for our company.
We know where our company is headed, what is going well, what needs to change, and what success looks like in our next chapter.
Yet something interesting can happen when that vision is shared with others.
We meet with our people. The meeting ends. Everyone agrees on the direction, or…

February has a way of bringing clarity. The energy of a new year is still present, yet the pace of leadership is fully underway. Goals have been set, initiatives are moving forward, and calendars are filling quickly. From the outside, everything can appear productive and on track. 
And yet, many leaders begin to notice a subtle tension. 
It often shows

…

The Question Strong Leaders Ask
January is a doorway.
A moment when strong leaders pause, take stock, and choose direction with intention.
Not rushing forward.
Not reacting, but staying anchored in what matters.
Without a clear personal and company vision, leaders slip into reactivity.
Days fill quickly.
Decisions matter more. Time gets spent instead of invested.
When we slow down…

This video describes two women ‘s journeys working in a male-majority environment. It boils down to the top 5 most wanted leadership traits based on an extensive study. After Nina’s 20-plus years of experience interviewing many top leaders across the globe, she found that the world needs ”Modern Leadership” now more than ever (and most women naturally hold these…

As a small business consultant and practitioner of the “Lean” set of tools and techniques for increasing an organization’s ability to continuously provide customer value, I learned many ways to understand what customers want. Another side of the same coin is: How simply and effectively can this value be created? Most companies don’t have the time to devote to a…

Did you know that one of the best ways to create customer value is to have your customers create it for you? In effect, you can train them to exhibit even more profitable behaviors.

Based on my years as a business owner, and now business profitability coach, I’ve identified three types of profitable customers. Increasing your awareness of these types…