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If you’re an American business owner, the increasing challenges in the supply chain are likely on your mind right now.

From product shortages to global delays, and unbelievable shipping rates, times are like never before with the impact of COVID-19, resulting in both a worldwide spike in demand and a drop in manufacturing capabilities.

The business impacts of supply chain

Is marketing an expense or investment in your organization?

If you immediately think expense, I’d venture to say that you are in the majority.

Viewing marketing as an expense is far more common than considering marketing an investment. After all, who wants to throw their dollars at another ad campaign hoping that this time, it does the trick… right?

There

It’s no secret that COVID-19 has caused huge strains on businesses around the globe. Over a year and a half in, the seemingly insurmountable challenges of 2020 are still the major hurdles of the day.

From shipping delays to rising operating costs, employee shortages to irate customers, times are tough, and business leadership is even tougher.

In this whirlwind of

Are you ready for 2022? And even more urgently, are you ready for the fourth quarter of 2021, which is already here?
While Christmas and New Year’s may seem like a distant whisper right now, 2022 will be here before we know it. If we wait until the clock strikes midnight this coming January to start attempting strategic shifts in

Do you suffer from Field of Dreams Syndrome?
It’s the blind optimism that leads you down the path of believing your target audience will naturally flock towards your business.

The “if we build it, they will come” mentality, so to speak.

In an era in which we can get the word out with the click of a button, falling into