The Ponzi Group

Latest from The Ponzi Group - Page 2

Do you suffer from Field of Dreams Syndrome?
It’s the blind optimism that leads you down the path of believing your target audience will naturally flock towards your business.

The “if we build it, they will come” mentality, so to speak.

In an era in which we can get the word out with the click of a button, falling into

Over the past six months, many business leaders, including myself, have been consumed with the day-to-day activities of running our businesses. Some thrived, others needed a life-vest tossed to them. Most were reactive as opposed to being proactive and found themselves following the same path many businesses did in previous recessions or economic downturns.

Today, I encourage you to think

The most frequent requests I get from new business clients is, “I want a website, a brochure, a social media campaign!” Understandably, they want to jump out there and generate new leads, build lists, etc. They want ,tactics,.

Unfortunately, they rarely want to spend time understanding the dynamics of the market in which they are competing, and to think through

Navigating business challenges during the COVID-19 crisis

We are living in unprecedented times. Not since the 1918 Spanish Flu pandemic have we seen such an impact on people, society, and our economic way of life. Even in the three previous recessions, we have not experienced the impact Coronavirus is having on our daily personal and business lives.

As history has

2019 is here! What is your strategy for having the best business year yet?

One of the most important components for any business is to have a strategy, a plan, a
roadmap that guides your actions and decision-making processes. However, beyond that, how can you truly bring your strategy to fruition? As discussed with JoDawn Whitlock-Karnowski, Global Marketing Director of

I got to sip on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media agency owner, Neal Schaffer. Neal helped to reconfirm many of my maxims about social media marketing along with illuminating some new exciting territory that we all need to start venturing into if we aren’t