Make It Easy to Buy: Fix the Friction Killing Your Revenue
EP336 Profit With A Plan Podcast
Released, February 10, 2026
Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue growth services firm.
Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist
🎯 Episode Summary
If your marketing sounds right but sales feel harder than they should, there’s









