I had a client come to me because she knew she needed to take her marketing to the next level, but she wasn’t sure what steps to take. She was doing some social media, but she wasn’t sure she was on the right channels or getting the right message out.
She was also considering investing in video marketing, but wasn’t
Google recently finished rolling out its latest core algorithm update, and this one was the most volatile yet (by “volatile” we mean there were a lot of changes and some big changes in the search rankings.)
That’s saying a lot, because it feels like every core algorithm update we’ve had for the past year or so has been the most
While there’s a lot of hype around the chatbots changing how people are searching, I tend to take those warnings with a grain of salt.
Are there people looking for information on Claude and ChatGPT?
Of course.
But that’s not as different as you might think.
Google created “zero-click results” long before ChatGPT came along. That meant it would pull
I was talking to a friend who travels much more than I do and he was saying that, despite knowing all the frankenfood that gets served at McDonald’s, it’s reliable. When he’s on the road, he can either take his chances with the local burger joint and get anybody’s guess. Or he can go with the tried-and-true golden arches.
It’s
You launched your campaign. You tracked its performance. You watched the traffic come to the website. People clicked on the things they were supposed to click on.
You pop the champagne and celebrate another successful campaign!
Only to hear crickets from the Sales team…
You just brought in all those leads! Was it all for nothing?
There are a few
Few things are more frustrating than getting on a call with a “prospect” only to find out they’re asking for something that was discontinued months ago.
If you’ve asked them how they got your number, they might tell you they asked the internet, which led them to your website. Or they found your company’s post on social media.
If you
If you watched the Super Bowl this past Sunday, you probably fit into one of two camps: the camp that is just there for the game and mutes the commercials; and the camp that is just there for the commercials and could not care less about the game.
I watched some of the game, but for the most part I
Rebranding is tough because it always involves a shift in your messaging, which means you’re shifting how you communicate with the world, which in turn shifts how people think about you.
When done right, it can make people realize there are aspects to your business they hadn’t known about before. Or maybe they recognize your brand just needed an update
I recently had the pleasure of sitting down with Jeremy Rivera on the Unscripted SEO Podcast to talk about content marketing, SEO, and how the landscape has shifted in the age of AI. We covered a lot of ground: from my somewhat accidental entry into this field to the nuances of creating content that actually connects with real humans (while
If you fail to plan, you plan to fail.
I know the above statement is overused, but it’s also true, and it’s worth taking some time to think about what it really means, especially when it comes to your marketing.
Because there are countless platforms you can be on and types of content you can create and topics you can